Chi Chi

Performance Marketing Specialist with experience across Meta Ads and Google Ads, AI UGC creation, digital clone production, and performance-focused creative strategy. Experienced in paid social, paid search, e-commerce marketing, lead generation, analytics, and campaign optimization. Skilled at using AI tools including HeyGen, ElevenLabs, LLMs like Claude and ChatGPT to create scalable marketing assets.

Performance Marketing Specialist | Paid Media Buyer | AI UGC Creator - Freelancer for multiple Brands - Remote

• Planned, launched, and optimized Meta and Google Ads campaigns for e-commerce and lead generation.
• Managed up to $20,000/month in advertising spend.
• Managed paid media for brands across e-commerce and lead generation.
• Achieved an average ROAS of 3.8x through campaign optimization.
• Reduced CPA by 28% through audience segmentation and bid optimization.
• Reduced CPL by 35% through creative testing and funnel improvements.
• Increased CTR from 1.6% to 2.9% using structured A/B testing.
• Improved landing-page conversion rate by 24%.
• Generated $185,000 in attributable revenue through paid campaigns.
• Produced AI-generated UGC videos and digital clone content.
• Tracked CTR, CPC, CPM, CPA, CPL, ROAS and conversion metrics to guide optimization.

Digital Marketing Manager - Multiple Brands

• Led digital marketing strategy across multiple brands.
• Managed Meta and Google advertising initiatives.
• Built landing pages and optimized customer journeys.
• Created direct-response creatives and AI-assisted marketing content.

Master of Science - Applied Technology - University of Aberdeen