Chloe Siddall

Visual merchandiser and fashion stylist with experience in customer styling, mannequin styling, wardrobe curation, online resale, and digital fashion presentation. Skilled in building cohesive looks, sourcing second-hand fashion, developing moodboards, and presenting garments through color, proportion, fit, and styling potential.

Visual Merchandiser - H&M - Kingston, ON

(2025-08 - 2026-05)

• Led mannequin styling across women's, men's, and children's departments, curating complete looks aligned with seasonal campaigns, current trends, and brand direction.
• Designed cohesive window displays and floor presentations that communicated seasonal color stories and styling concepts.
• Evaluated customer purchasing trends to refine product placement and highlight key outfit combinations.
• Collaborated with store leadership to optimize layout, traffic flow, and customer experience.
• Trained team members on visual standards, styling direction, and presentation consistency.

Sales Associate - H&M - Kingston, ON

(2023-06 - 2025-07)

• Assisted customers in building outfits based on personal style, fit, occasion, and budget.
• Recommended complementary pieces to create complete looks and increase wardrobe versatility.
• Met and exceeded individual sales targets while supporting merchandising, restocking, and brand presentation standards.

Bachelor of Arts - Joint Honours in Psychology and Religion - Queen's University (2021-09 - 2025-04)