Chris Rezner

An accomplished Senior Art Director with a proven track record of leading visual identity and creative execution for top-tier brands and agencies. I specialize in visual storytelling, "big idea" concept development, and driving brand consistency and creative excellence by managing diverse teams in the production of end-to-end print, digital, social and video content. My extensive client portfolio includes eBay, Scotiabank, Tim Hortons, Ford, and Budweiser.

Senior Art Director at Scotiabank Lighthouse (2025-07 – 2025-10)

Shaped the visual identity for multiple high-profile banking campaigns by collaborating with a writer, ensuring emails, print, and social media content delivered powerful storytelling and aligned with strategic brand goals. Created engaging cross-platform experiences, managing creative alignment and reviewing all final assets to reduce brand inconsistency across a range of digital touchpoints.

• Shaped visual identity for multiple high-profile banking campaigns
• Collaborated with writer on campaign development
• Managed creative alignment across emails, print, and social media
• Reviewed final assets to reduce brand inconsistency across digital touchpoints

Senior Art Director at eBay & eBay Motors (2022-10 – 2024-09)

Partnered with a writer to concept and design high-volume weekly social media campaigns (static and video) for eBay and eBay Motors, contributing to an estimated 15-20% increase in social media engagement during key campaigns. Spearheaded the design of the physical experience and visual layout for the eBay Motors exhibit at national auto shows, translating digital brand identity into an immersive environment for thousands of attendees. Managed brand guardianship by reviewing all external agency work, ensuring creative execution was on-brand and consistent across 10+ third-party vendor touchpoints.

• Conceptualized and designed high-volume weekly social media campaigns (static and video)
• Contributed to estimated 15-20% increase in social media engagement
• Designed physical experience and visual layout for eBay Motors auto show exhibits
• Managed brand guardianship across 10+ third-party vendor touchpoints
• Ensured creative consistency across external agency work

Freelance Senior Art Director at Smith & Mason Co., Crew Marketing Partners, Klick, Zulu Alpha Kilo (2018-01 – 2021-12)

Developed creative social media, video, and web content for diverse clients, managing 5+ unique brand identities across various digital channels. Created award-worthy email templates for Hydro One newsletters and designed bilingual banners for Novatech doors, distributing content to an audience of over 10,000 subscribers (estimated). Collaborated on major pitches and concepts for clients such as Tim Hortons, Maytag, and CAMH, demonstrating creative versatility across CPG, automotive, and non-profit sectors.

• Developed creative social media, video, and web content for diverse clients
• Managed 5+ unique brand identities across various digital channels
• Created award-worthy email templates for Hydro One newsletters
• Designed bilingual banners for Novatech doors for 10,000+ subscribers
• Collaborated on major pitches for Tim Hortons, Maytag, and CAMH

Senior Art Director at GTB (2016-10 – 2018-03)

Led the entire creative process for numerous Ford and Lincoln print, online, social, and video projects, managing timelines and workflow for a team of 3-5 designers. Oversaw the creation of high-impact projects such as the "Chantal's Escape" owner story video and whiteboard social videos, which served as cornerstone content for key marketing initiatives. During a 10-month engagement at Ford, played a key role in launching a marketing initiative focused on high-engagement, "bite-sized" videos designed to convert prospects by highlighting specific new vehicle features.

• Led creative process for Ford and Lincoln print, online, social, and video projects
• Managed timelines and workflow for team of 3-5 designers
• Conceptualized and executed seven 30-60 second video spots with "whiteboard talk" format
• Designed and scripted entire visual interaction with whiteboard
• Led post-production phase with technical team for visual and sound effects
• Oversaw creation of "Chantal's Escape" owner story video and whiteboard social videos

Senior Art Director at Innocean Worldwide Canada (2012-07 – 2016-02)

Developed and executed 4 annual dealer incentive programs from concept to brand design, managing the entire lifecycle of each yearly campaign. Led the creative production of all associated materials, including newspaper ads, dealer signs, online banners, and emails, supporting a network of 50+ dealers across Canada.

• Developed and executed 4 annual dealer incentive programs
• Managed entire lifecycle of each yearly campaign from concept to brand design
• Led creative production of newspaper ads, dealer signs, online banners, and emails
• Supported network of 50+ dealers across Canada

Senior Art Director at Grip Limited (2009-02 – 2012-06)

Partnered with a writer to concept and design websites, microsites, banners, and Facebook applications for 6 major CPG and automotive clients (Budweiser, Stella Artois, Auto Trader, Honda Motorcycles). Oversaw the entire production of each creative project from initial concept to completion, ensuring timely delivery and quality control for multiple clients.

• Conceptualized and designed websites, microsites, banners, and Facebook applications
• Worked with 6 major CPG and automotive clients (Budweiser, Stella Artois, Auto Trader, Honda Motorcycles)
• Oversaw entire production from concept to completion
• Ensured timely delivery and quality control for multiple clients
• Developed award-winning "Alaskan Adventure" microsite for Honda Motorcycles

Post Graduate in New Media Design – Sheridan

Diploma in Graphic Design – St. Lawrence College