Chris Steele

A dynamic and results driven professional with a highly successful background in sales, account management and new business development. Committed to achieving and exceeding demanding targets and business objectives while remaining focused on providing an exceptional standard of service at all levels. Possesses excellent interpersonal, communication and negotiating skills, with the ability to influence decisions and to develop positive internal and external relationships.

Enjoys being part of, as well as managing and motivating a successful and productive team and thrives in highly pressurized and challenging working environments.

V.P., Sales and Marketing at Cabinet Transformation services Ltd. (2007-01 – Present)

• Played a pivotal role in the development and implementation of critical sales strategies to build brand awareness and to increase sales and performance.
• Created innovative sales and marketing initiatives to assist in lead generation and sales.
• Personally responsible for creating new and innovative sales strategies to build public awareness.
• Optimized each sales component in a way to create synergy and an increased return on investment.
• Developed positive relationships with distributors and dealers establishing their business needs and developing solutions which catered to their requirements.
• Was highly successful in introducing a services into a highly competitive environment, gaining significant market share and subsequent revenue growth.

Technical Dental Sales Representative at Vident Canada Dental Corporation (2004-01 – 2007-12)

• Responsible for the development and creation of new accounts.
• Sold dental consumables and technical equipment to laboratories and dentists throughout Western Canada.
• Analyzed markets and identified opportunities.
• Qualified leads; assessed needs and recommended solutions; negotiated and implemented pricing.
• Devised and implemented strategic sales strategies to increase brand recognition and product awareness.
• Grew territory from 45% to 90% growth in first year.
• Worked closely with dentists, hygienists, dental laboratory owners and dental schools creating long-term sustainable relationships.

Territory Sales Manager at Spectrum dental Laboratories (1998-01 – 2004-12)

• Developed sales initiatives to educate local dentists about the laboratories services and facilities.
• Attracted and retained loyal clients by building a reputation of integrity, knowledge, and accountability.
• Identified new market segments that significantly expanded the existing customer base.
• Provided key support for successful conflict resolution, communicating various issues and troubleshooting and resolving problems.
• Managed and coordinated all sales efforts throughout Vancouver and the Lower Mainland.

Property Sales Agent at Curshods Real Estate Group UK (1994-01 – 1998-12)

• Introduced prospective buyers to new Real Estate opportunities and investments throughout the United Kingdom.
• Conducted presentations and organized viewings of both commercial and domestic properties.
• Appraised properties to estimate re-sale and market value.
• Coordinated open houses and launched Marketing campaigns to attract buyers and investors.
• Liaised with leasing department in arranging new and renewal leases, showing vacant units to prospective tenants.

Bachelor of Arts in Psychology – Kings College London, UK (1993-01)

Account development and management – British Columbia Institute of Technology (1999-01)