Senior Specialist, Community Relations, Canada Area at WM (Waste Management) (2024-01 – Present)
Developed and executed strategic communications initiatives and Content Calendars to support business transformation, strengthen employee engagement, and stakeholder understanding.
- Launched sustainability education programs that increased awareness and participation across internal and external audiences.
- Launched and managed new social media channels supporting executive visibility and organizational reputation, generating more than 1,700 organic engagements and 1,000 new followers within five months.
- Led communications for the opening of two state-of-the-art recycling facilities, improving community understanding of recycling responsibility.
- Provided executive counsel on communication risks, opportunities, and change implications.
- Created engaging employee communications and events for well-balanced, informed employees.
- Managed confidential information with the ability to influence, advise, and support senior leaders in shaping strategic communications.
Brand and Marketing Communications Manager at Unitron Hearing (2020-01 – 2024-01)
Worked across businesses to plan engaging communications to achieve awareness and consideration across all audiences and position for advantage and differentiation.
- Oversaw all global social media channels, driving performance and establishing best practices.
- Developed integrated media plans/strategies (across owned, earned, and paid digital) to achieve brand awareness and business results.
- Developed scope, strategies, and briefs that inspired agency partners to deliver integrated campaigns.
- Trained internal audiences on the Unitron brand.
- Directed and prepped content for web, social, speeches, whitepapers, and internal communications.
Senior Manager, Marketing Communications at Encircle Inc. (2019-12 – 2020-12)
Created and executed marketing plans consistent with strategic objectives, SAAS, and product strategy.
- Implemented a multi-platform content calendar and strategy.
- Developed guidelines and templates for all major content deliverables.
- Developed website marketing strategies, email marketing campaigns, case studies, blog content, and web updates, including content editing and creation, emphasizing SEO.
- Generated compelling messaging that established the company as an industry thought leader.
- Created educational content such as blogs, whitepapers, press releases, videos, and webinars.
- Managed content, strategy, and development of social media platforms (Facebook, Instagram, Twitter).
Senior Manager Communications & Brand at Christie Digital Systems (2006-01 – 2019-01)
Led the definition and development of the Christie brand and delivered guidelines and templates resulting in Christie maintaining a 'Top 3' brand position within the industry.
- Managed a team of 4 professionals handling performance management, career development, and engagement that resulted in a high-performing and respected team.
- Delivered comprehensive campaigns designed to positively impact brand image, communicate product positioning, and meet pipeline/revenue goals.
- Wrote, edited, and guided web content for SEO/SEM, targeted email campaigns, lead nurturing, content marketing, social media campaigns, and webinars.
- Ensured responsible use of resources to end each year 10% under budget.
- Supported corporate events, trade shows, and product launches through integrated marketing campaigns, promotional materials, presentations, and audience communications.
- Collaborated and negotiated with outside vendors for best capabilities.
- Created compelling speeches, videos, and presentations, allowing senior management to deliver effective, on-brand messages in a timely fashion.
- Provided public relations leadership and strategic counsel during sensitive business issues, supporting leadership with stakeholder communications, message development, and reputation management.
