Cristina Dillon

Influencer Marketing & Talent Strategy Leader with 10+ years of experience driving revenue through creator partnerships, brand collaborations, and social-first campaigns. Proven track record in creator relationship management, outbound brand pitching, and deal negotiation, with deep expertise across Instagram, TikTok, and digital commerce ecosystems. Experienced in managing influencer portfolios, sourcing and developing talent, and securing high-impact brand partnerships that drive measurable growth.

Operates autonomously in fast-paced environments with a strong focus on performance, revenue generation, and scalable creator strategies.

Director, Creative Services at Digital Stronghold LLC (2021-06 – Present)

Lead influencer and content strategy for brand clients, managing end-to-end creator partnerships from sourcing to execution

• Lead influencer and content strategy for brand clients, managing end-to-end creator partnerships from sourcing to execution
• Identify, vet, and onboard creators aligned with brand positioning and growth objectives
• Oversee creator relationships and ongoing partnership development, ensuring long-term collaboration and performance
• Manage brand partnership negotiations, aligning deliverables, usage rights, and compensation structures
• Direct content production and campaign execution across social platforms, optimizing for engagement and conversion
• Collaborate with brands and creators to develop campaigns that drive revenue, audience growth, and brand affinity

Manager, Social Media & Content at Stetson (2017-10 – 2021-06)

Developed and executed influencer marketing strategies integrating creator partnerships into brand campaigns

• Developed and executed influencer marketing strategies integrating creator partnerships into brand campaigns
• Managed relationships with influencers and media partners, ensuring alignment with campaign goals and audience growth
• Led cross-functional coordination of creator campaigns, including briefing, content approvals, and performance tracking
• Negotiated partnerships with external vendors, creators, and collaborators to support campaign execution
• Oversaw content production, including photoshoots and digital campaigns, ensuring high-performing social content
• Analyzed campaign performance and optimized influencer selection and content strategy based on results

Senior Manager, Social Media at Two Roads Hospitality (2017-02 – 2017-09)

Managed influencer marketing initiatives across hospitality brands, supporting creator-driven content strategies

• Managed influencer marketing initiatives across hospitality brands, supporting creator-driven content strategies
• Developed and executed paid and organic social campaigns leveraging influencer partnerships
• Maintained relationships with creators and media partners to support brand visibility and engagement

Strategist, Social Media at MullenLowe Profero (2016-07 – 2017-02)

Supported influencer and social campaigns for global brands

• Supported influencer and social campaigns for global brands including Mount Gay Rum and Cointreau
• Executed content and influencer strategies aligned with brand positioning and audience engagement
• Monitored campaign performance and provided reporting to optimize future partnerships

Manager, Social Media at Loverly Media (2015-11 – 2016-07)

Managed influencer and media partner collaborations across lifestyle and wedding verticals

• Managed influencer and media partner collaborations across lifestyle and wedding verticals
• Executed social campaigns designed to increase brand visibility through creator amplification
• Maintained ongoing relationships with partners and contributors

Coordinator, Digital Marketing at Satya Jewelry (2014-08 – 2015-11)

Supported influencer outreach and partnerships to grow brand awareness and engagement

• Supported influencer outreach and partnerships to grow brand awareness and engagement
• Managed community engagement and social media presence across platforms
• Assisted in executing paid social and email campaigns