
Commercial Executive | Customer Growth | Business Transformation
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Commercial leader with more than 25 years of experience helping organizations navigate change, strengthen customer relationships, and align Sales, Marketing, Product Management and Executive Leadership around common business objectives. Career progression across purchasing, sales, marketing, product management, strategic partnership s and trade marketing has created a broad commercial perspective and a customer-first approach to growth. Repeatedly selected to lead through periods of change by bringing together customer insight, practical strategy and cross-functional collaboration.
Trade Marketing & Client Intelligence Manager at Stanpro (2025-01 – 2026-07)
Established and evolved the Stanpro Trade Marketing & Client Intelligence function to better connect Sales, Marketing, Product Management and Executive Leadership. Developed national customer programs, commercialization planning, customer intelligence, executive dashboards, KPI reporting and sales enablement frameworks that improved commercial execution and customer support.
Strategic Partnership Manager at Stanpro (2021-01 – 2025-12)
Following a major corporate merger, selected by executive leadership to strengthen relationships with one of the organization's largest distributor partners. Introduced executive business reviews, structured planning and customer-specific growth strategies that supported sustained growth and became a model for additional strategic accounts.
Market Channel Manager at Stanpro (2018-01 – 2021-12)
Served as the bridge between Sales and Marketing, ensuring marketing strategies reflected customer needs while providing sales teams with practical tools, programs and market support.
Product Manager at Stanpro (2013-01 – 2018-12)
Joined Stanpro during the company's transition into complete lighting solutions. Quickly developed industry expertise, supported the commercialization of more than 100 lighting products, influenced positioning and pricing, and created practical training that helped sales teams understand lighting layouts, fixture applications and solution selling.
Marketing Leadership (VP Marketing Sales) (2011-01)
Sales & Marketing (2007-01)
Purchasing Manager (2000-01)