Daniel Edwards

Creative strategist in the making, with a track record of turning market research and audience insight into brand positioning, content strategy, and campaign concepts.

Background spans agency-side marketing, independent brand-building, and team leadership in retail — united by a consistent focus on how research and strategy shape creative output. Certified in UX Design and Digital Marketing, with hands-on experience translating strategy into assets that connect with audiences.

Marketing & Community Intern - Foundations Sales Consultants - Toronto, ON

(2025-10 - 2025-12)

• Conducted market research and competitor analysis that directly informed campaign planning and brand positioning decisions.
• Translated audience and business insight into content and community growth strategy.
• Built SOPs for social media workflows, content repurposing, and community onboarding — creating scalable systems for creative execution.
• Helped concept and plan engagement-focused educational workshops grounded in audience value.

Owner - 90809 Vintage - Toronto, ON

(2021-05 - 2023-06)

• Defined brand strategy end-to-end for an online vintage store — positioning, voice, and visual identity — from concept to launch.
• Planned and executed a content and social strategy that drove traffic and sales.
• Designed creative assets, including campaign visuals, banners, and packaging, that carried brand identity across every customer touchpoint.

Assistant / Acting Manager - Browns Shoes - Toronto, ON

(2016-10 - 2023-04)

• Led daily operations and shaped customer experience strategy at a high-traffic retail location.
• Coached staff on communication and service strategy to strengthen the brand-customer relationship.
• Redesigned store layout and workflow to improve the customer journey and operational efficiency.

Certificate - Google UX Design - Coursera

Certificate - Digital Marketing - Coursera