Darius Abulencia

Senior Design Leader with 10+ years of experience transforming complex ideas into high-impact visual campaigns that drive measurable business results — including a 30% lift in MQLs and 20% boost in engagement. Equally at home setting brand strategy, mentoring cross-functional creative teams, and leveraging AI-powered tools to deliver 99% on-time production at scale. A brand guardian who bridges the gap between creative vision and commercial performance across SaaS, fintech, and global enterprise environments.

Design Lead at WellnessLiving (2023-04 – 2025-11)

• Strategy & Brand Governance - Established an end-to-end creative brief process that reduced miscommunication by 25% and ensured 98% creative compliance with refreshed brand guidelines.
• High-Impact Execution - Conceptualize and execute all high-priority campaigns and bespoke ideas, resulting in an average 20% increase in online engagement (CTR) for key initiatives.
• Production & Efficiency - Streamlined the production workflow, utilizing project management tools and AI-powered scheduling to ensure 99% on-time delivery for all creative assets.
• Growth & Optimization - Translate complex product details into tangible visual executions, generating a 30% lift in marketing-qualified leads (MQLs) for new feature adoption.
• Team Leadership & Mentorship - Manage and mentor a team of 4+ designers, copywriters, and videographers, improving team efficiency and reducing reliance on external agency support by 15%.
• External Partner Management - Source and manage external agencies and freelancers, ensuring all partners adhere to brand standards and negotiated efficiency goals.

Senior Graphic Designer at TrackTik (2018-01 – 2022-06)

• Built and maintained a cohesive brand identity system reducing brand inconsistency flags by 30% across digital, print, and product touchpoints.
• Owned end-to-end website design and enhancement projects, improving UX scores and contributing to a 25% increase in conversion rate performance.
• Designed and executed multi-channel digital campaigns driving a 20% improvement in audience engagement across email, paid social, and display.
• Provided strategic creative input on SEO, PPC, and marketing automation initiatives, directly supporting a 15% growth in qualified pipeline through design-aligned campaigns.
• Partnered cross-functionally with product, sales, and marketing stakeholders accelerating time-to-market for SaaS feature launches by an estimated 20%.

Design Lead at Paysafe (2010-08 – 2017-07)

• Developed and executed global brand guidelines across 5+ regional markets, ensuring consistent visual standards that reduced brand deviation incidents by an estimated 20%.
• Managed end-to-end design of the corporate website, landing pages, and mobile app, improving user experience and driving a measurable lift in brand compliance scores across all digital touchpoints.
• Led cross-functional creative collaborations with international teams, delivering design solutions that supported product launches across 3+ global markets on time and on brand.

Design Lead at Contemporary Services Canada (2009-01 – 2010-04)

• Served as lead creative for the Vancouver 2010 Winter Olympic Games, producing branded materials for an event spanning 17 days and 15+ venue locations while adhering to strict IOC brand standards.
• Designed event guides, presentations, and operational materials that supported large-scale coordination across thousands of staff and volunteers.

Google AI Professional Certificate – Google Online (2026-05 – 2026-05)

UX Design Certificate in UX Design – General Assembly Online (2017-05 – 2017-08)

Object-Oriented Software Development Diploma in Object-Oriented Software Development – SAIT Polytechnic (2002-05 – 2003-09)

Multimedia Developer Diploma in Multimedia Development – Applied Multimedia Technical Institute (2000-07 – 2001-08)