Darius Abulencia

Design Lead at WellnessLiving (2023-04 – 2025-11)

Strategy & Brand Governance - Established an end-to-end creative brief process that reduced miscommunication by 25% and ensured 98% creative compliance with refreshed brand guidelines.
High-Impact Execution - Conceptualize and execute all high-priority campaigns and bespoke ideas, resulting in an average 20% increase in online engagement (CTR) for key initiatives.
Production & Efficiency - Streamlined the production workflow, utilizing project management tools and AI-powered scheduling to ensure 99% on-time delivery for all creative assets.
Growth & Optimization - Translate complex product details into tangible visual executions, generating a 30% lift in marketing-qualified leads (MQLs) for new feature adoption.
Team Leadership & Mentorship - Manage and mentor a team of 4+ designers, copywriters, and videographers, improving team efficiency and reducing reliance on external agency support by 15%.
External Partner Management - Source and manage external agencies and freelancers, ensuring all partners adhere to brand standards and negotiated efficiency goals.

Senior Graphic Designer at TrackTik (2018-01 – 2022-06)

Built and maintained a cohesive brand identity system reducing brand inconsistency flags by 30% across digital, print, and product touchpoints.
Owned end-to-end website design and enhancement projects, improving UX scores and contributing to a 25% increase in conversion rate performance.
Designed and executed multi-channel digital campaigns driving a 20% improvement in audience engagement across email, paid social, and display.
Provided strategic creative input on SEO, PPC, and marketing automation initiatives, directly supporting a 15% growth in qualified pipeline through design-aligned campaigns.
Partnered cross-functionally with product, sales, and marketing stakeholders accelerating time-to-market for SaaS feature launches by an estimated 20%.

Design Lead at Paysafe (2010-08 – 2017-07)

Developed and executed global brand guidelines across 5+ regional markets, ensuring consistent visual standards that reduced brand deviation incidents by an estimated 20%.
Managed end-to-end design of the corporate website, landing pages, and mobile app, improving user experience and driving a measurable lift in brand compliance scores across all digital touchpoints.
Led cross-functional creative collaborations with international teams, delivering design solutions that supported product launches across 3+ global markets on time and on brand.

Design Lead at Contemporary Services Canada (2009-01 – 2010-04)

Served as lead creative for the Vancouver 2010 Winter Olympic Games, producing branded materials for an event spanning 17 days and 15+ venue locations while adhering to strict IOC brand standards.
Designed event guides, presentations, and operational materials that supported large-scale coordination across thousands of staff and volunteers.

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