Darshan Niroula

SEO content writer with two years of agency experience producing educational blog posts, long form guides, landing pages, and website copy that grow organic traffic and support lead generation. Skilled in keyword research, search intent mapping, content briefs, on page optimization, and editorial calendar management across multiple client accounts. Experienced in writing sales focused web copy and ad copy, editing the work of other writers, and refreshing existing content to keep it accurate and aligned with SEO best practices.

Comfortable collaborating remotely with content managers, designers, and SEO specialists in fast paced, deadline driven environments.

Digital Marketing and Content Specialist - TEGZY - Kathmandu

(2022-10 - 2023-10)

• Wrote search engine optimized blog posts and website content across client accounts in multiple industries, conducting keyword research and intent analysis before every piece so each one targeted real traffic and lead opportunities.
• Wrote compelling titles, headlines, and meta descriptions built around how each audience actually searches, giving every piece a clear hook in search results.
• Produced SEO content briefs for writers covering keyword mapping, search intent, outline structure, and on page recommendations, creating a consistent framework that reduced revision cycles.
• Managed the editorial calendar across multiple client accounts in Airtable, coordinating production schedules and publishing deadlines through WordPress and Strapi so projects shipped on time and on brand.
• Reviewed content from junior writers and interns for SEO alignment, accuracy, and brand voice, edited and polished pieces for readability, and mentored a junior writer on content structure and search intent.
• Updated and refreshed existing client content to keep pages current, accurate, and compliant with SEO best practices.
• Rewrote the agency's full website including homepage, service pages, blog, and case studies, developing a brand voice built around how the target audience searches rather than what the company wanted to say.
• Ran guest post outreach and pitching for link building campaigns, tracked placements in Ahrefs, and authored each piece from brief through publication.
• Wrote ad copy and social media copy for LinkedIn, Facebook, and Instagram across multiple client brands, focusing on clear messaging and audience intent to support conversion goals.
• Monitored organic performance weekly in Google Analytics 4 and Google Search Console, prepared performance summaries for client reporting, and adjusted content plans based on the data.

SEO Analyst and Content Writer - CODAVATAR - Kathmandu

(2021-10 - 2022-10)

• Wrote educational blog posts and long form content for in house digital products, performing keyword and intent research before each piece to ensure relevance and search alignment.
• Identified gaps in existing content using SEMrush and Moz where competitors were ranking, and turned those findings into recommendations for new content the team then produced.
• Optimized existing pages using Surfer SEO, improving on page relevance and readability through targeted rewrites of headings, meta copy, and body content.
• Tracked organic performance monthly in Google Analytics 4 and Google Search Console, documented trends in Excel, and surfaced declining pages for timely content updates.
• Ran site crawls in Screaming Frog to identify technical issues including missing meta tags, redirect chains, and duplicate content.
• Managed guest post placements from publication research and outreach through writing and follow up until each piece went live.
• Used ChatGPT and Perplexity for research and content ideation, developing early understanding of how AI platforms surface and cite content.
• Coordinated content production across multiple projects using Jira and Airtable and consistently met deadlines in a fast paced team environment.

Post-Graduate Diploma - Digital and Social Media Marketing - Seneca Polytechnic (2025)

Post-Graduate Diploma - Project Management - Fleming College (2024)

Bachelor of Science - Computer Engineering - Kathmandu Engineering College (2021)