Deborah Davy

Sales & marketing

Talent

SaanichMember since July 24, 2026

Cold callingLeadershipCreative and adaptableSelf-motivatedSalesMarketingManagementOperationsContract NegotiationsNegotiationProspecting

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Cold callingLeadershipCreative and adaptableSelf-motivatedSales

About

An enthusiastic and integrity sales driven sales and marketing professional that has worked within the Travel, Tourism and Hospitality industries within various areas of service and execution. Progressively established expertise in Management, Operations, Sales, Marketing and Contract Negotiations. Travel trade professional with over 20+ years of experience in the Canadian travel industry, Airline, Tour Operator, Car Rental, Hotel, Destination Marketing as well as Tourist Board experience.

Concentrated on relationships and results with key travel industry executives that formed long-term partnerships.

Experience in Conference Planning from execution to finish while being onsite.

Experience

Sales Professional - Beyond Meeting & Events - Toronto, ON Remote

(2023-01)

Responsible for prospecting new clients looking to meet offsite, or for incentive trips. We offer strategic plans for pre/post ideas from the creative to market reporting after the event or meeting. Onsite services also provided if requested.

Association and Federal Government Sales Manager - Hotel Grand Pacific - Victoria, BC

(2022-01 - 2023-12)

Responsible for Federal Government and Association Sales across Canada working with key accounts, city wide conferences.

Responsible for site tours, hosted buyers' program with Destination Greater Victoria
Highly responsible for overall group rooms, working closely with catering to ensure the needs of the client
Qualify new group business, prepare proposals and contracts
Attend daily sales, meeting, and weekly operations meetings
Sales Calls and Trade shows to targeted audiences in this discipline

National sales manager – USA & CANADA - CANADIAN TRAVEL NEWS - Toronto, Remote

(2021-01 - 2022-12)

Digital Advertising- Digital content online platform selling advertising to hotels, destinations, tour operators, destination marketing companies, inbound and outbound operators, car rental, cruising industry. Currently selling across Canada and the USA.

Freelance Projects - Canadian Destination Management Services - Remote (Toronto office)

(2019-01)

Working on the Aruba Tourist Authority Account. Developed new sales and marketing programs as well as training manuals and power point presentations to assist in selling destination weddings to the Island of Aruba within the Canadian Travel Market.

Sales Manager Meetings and INCENTIVES CANADA - TravAmerica, Oasis Hotels & Resorts - Atlanta, Georgia; Toronto Remote

(2017-01 - 2019-12)

Home based - Developed and implemented strategic business plans to increase sales and revenue through Corporate, Meeting and Incentive Markets within Canada. Provided and set up product launches and travel industry trade training. Worked both independently and as part of a team to create promotions and sales incentives that motivated clients, travel agents and meeting planners as needed.

Built and developed strong client relationships, provided excellent customer service and support as contact and brand ambassador in Canada. Demonstrated experience working with key decision makers in the meetings business, executives and in the leisure travel environment, with airlines, consortia's and cruise lines. A strong knowledge of all our key markets including demographic, psychographic statistics and trends.

A strong commercial orientation with a deep understanding of the sales process in the leisure travel distribution network.

Experience managing budgets
Inspections to destination properties as needed
Sales Calls to Corporate Travel and Group Travel Managers within Canada
B2B Corporate Calls
Assumed responsibility for, and supervised all aspects of daily sales, inquiries, and service issues relating to assigned markets
Responsible for the creation, implementation and execution of Strategic Sales Plans
Created and execute sales blitzes, familiarization tours, and other special activities that created awareness and incremental business to all resorts

Director of sales and marketing - Best western Toronto Airport - Toronto, ON

(2015-01 - 2017-12)

Responsible for managing the implementation of the hotel's sales and marketing strategies and achieving budgeted top line revenue for the hotel. Managed and led a sales team to develop s hotel goals to maximize RevPAR and grow their market share. Leader and role model to all sales managers and coordinators.

Developed and executed sales & marketing strategies through preparation of a strategic sales plan in collaboration with Best Western Worldwide Sales & Marketing. Understand competitive landscape, local and feeder market dynamics, and changing customer needs to ensure property success. Ensured that all sales related activities support customer satisfaction, retention and new business development goals.

Proactively positioned the hotel as a business leader in the community. Professionally represented the hotel in community and industry organizations and events with associates. Liaise with the PR and Advertising agencies effective communication is maintained in line with marketing strategy.

Conduct yearly performance appraisals for all direct reports, ensuring that pre-agreed objectives are achieved
Negotiated with Airlines for stopover business and all Canadian and US based consortiums

Account Director speciality markets - tourism toronto - Toronto, ON

(2013-01 - 2015-12)

Developed and maintained relationships with key clients to solidify groups into Toronto. Solicited new and existing accounts to meet/exceed revenue goals through telephone prospecting, outside sales calls, site inspections and written communication. Produce revenue through directly soliciting business via aggressive prospecting, making presentations, developing contracts, and negotiating and closing sales. Maximize revenue by selling all facets of the destination.

Attend trade shows, community events and industry meetings and hosted fams
Attended Trade shows all over North America
Responsible for effectively soliciting and becoming familiar with all Social, Military, Educational, Religious and Fraternal organizations throughout USA and Canada
Invite and entertain clients who are considering Toronto as a conference destination
Member of SITE and MPI Toronto as well as PCMA EAST Chapter
Held several committee positions senior sales manager - parknfly canada - Toronto, ON

(2007-01 - 2013-12)

Travel Trade Sales for Toronto South – Windsor. Sales calls for business opportunities and developed client relationships to corporate program.

Increased

Travel agencies bookings and supported their brand by engaging in co-op ads and marketing plans. Negotiated back office commissions. Persuasive in dealing with management, peers, staff and a diverse range of clientele. Applied strong negotiation skills to produce results and achieve expected quotas. Effective development of product & brand strategy utilizing strong marketing & promotions initiatives to increase brand loyalty programs to B2B and Travel Trade.

Executed webinars and in-house training for travel agents to understand how our business could benefit their agency
Sold used shuttle buses directly to companies looking for buses