Diana Y

A 360 thinker across all brand channels, with a focus on shopper marketing (food, bev, & beauty). I like to put together words and bring fresh ideas to life, writing evocative and connective brand copy with an understanding of omni-channel customer journeys. My philosophy is simple. An idea is the seed; a good creative team is what gets it to bloom.

Communications & Editorial Specialist - Indigo

(2025-11)

• Curated and developed editorial content across all media channels and touch-points within Indigo's retail ecosystem, including email, site, print/campaign, social, and digital.
• Spearheaded storytelling and shaped clear voice and tone within brand guidelines.
• Collaborated on creating successful campaigns and launches, including Jellycat drops and publishing milestones.

Copywriter - Marks, SGS & Co.

(2024-07 - 2025-10)

• Developed brand voice and tone across multiple platforms for CPG and shopper marketing clients like LEGO, Formula 1, Nestle, Mondelez, Walmart, Barnes & Noble, Target.
• Created tailored content within an existing campaign – everything from OLV scripts to social, in-store & retail communications, web, print and more.
• Developed the big idea and collaborated cross-functionally with multiple stakeholders and teams globally.

Copywriter - Loblaws

(2022-11 - 2024-07)

• Created social & campaign copy across various channels and platforms: Shoppers Drug Mart, Shoppers Beauty, President's Choice®, PC Optimum™, no name®, PC Health, PC Financial®
• Demonstrated an understanding of consumer insights and engagement (how shoppers shop, what motivates consumers to engage with a brand IRL and online).
• Increased share of voice and reach on social channels, keeping a pulse on the ever-evolving media landscape.
• Pitched creative ideas persuasively (internally and with client-facing)

Copywriter - DonerNorth

(2021-06 - 2022-11)

• Collaborated with Creative, Client Services and Strategic Planning teams to help build marketing strategies for a variety of brand campaigns.
• Clients included; Mondelez, Hershey, Cineplex, Coke, Crispers, Tim Hortons, LCBO, Cavendish, Labatt, Royale.
• Contributed insightful, effective and thought-provoking campaign work (OOO, digital, XM, in-store).

Post Graduate Certificate - Advertising Copywriting - Humber College (2020-09 - 2021-06)

Honors Bachelor of Arts - Political Science and Economics - University of Toronto (2011-09 - 2015-06)