Diksha Sangmitra

Led overall store operations with full accountability for sales performance, profitability, and KPI achievement, managing a team of 12 associates and ensuring consistent delivery of business goals. Developed and executed business strategies to drive revenue growth, improve conversion rates, and maximize store productivity, maintaining an average CVR of 24.5%+ and strong performance. Built, coached, and led a high-performing team through regular performance reviews, clear goal setting, and ongoing development to improve engagement and execution.

Store Manager at The Shoe Company (2025-07 – Present)

• Led overall store operations with full accountability for sales performance, profitability, and KPI achievement, managing a team of 12 associates and ensuring consistent delivery of business goals.
• Developed and executed business strategies to drive revenue growth, improve conversion rates, and maximize store productivity, maintaining an average CVR of 24.5%+ and strong performance.
• Built, coached, and led a high-performing team through regular performance reviews, clear goal setting, and ongoing development to improve engagement and execution.
• Managed full-cycle recruitment through iCIMS for Supervisors, Assistant Managers, and Associates, while overseeing on-boarding, training, and continuous coaching aligned with company standards.
• Decided daily store execution and customer experience, aligned operations with brand standards, contributing to an NPS of 90% annually and 100% in the last 3 months.
• Achieved recognition for highest attachment rate in Canada (The Shoe Co.) on two occasions, demonstrating strong product strategy and customer selling execution.

Assistant Manager at The Shoe Company (2025-01 – 2025-07)

• Supported the Store Manager in driving sales targets and achieving key performance indicators (KPIs) by actively monitoring daily performance and guiding the team to meet goals.
• Managed inventory processes including stock replenishment, cycle counts, and shrink control, ensuring accuracy and minimizing stock loss.
• Assisted in recruitment, on boarding, and training of new team members to build a knowledgeable and high-performing sales team.
• Reviewed daily and weekly sales reports to identify trends, track performance, and suggest actionable improvements to drive business results.
• Took ownership of store operations in the absence of the Store Manager, overseeing team performance, customer experience, and daily operation.
• Acted as the Health and Safety Representative, ensuring compliance with safety policies, conducting routine checks, and promoting a safe work environment.

Supervisor at The Shoe Company (2023-11 – 2025-01)

• Led day-to-day floor operations by assigning tasks, managing floor coverage, and ensuring smooth team coordination through clear communication.
• Coached sales associates on customer engagement and selling techniques and improving attachment rates.
• Maintained visual merchandising standards by following company guidelines, ensuring the sales floor remained organized, fully stocked, and visually appealing.
• Resolved customer concerns and escalations using the HEAT model to ensure effective issue resolution and a positive customer experience.
• Monitored team performance during shifts and provided real-time feedback to drive sales results and service quality.

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