Dina Apartsin

Results-driven Alliance & Partnerships Manager with over 7+ years of experience building and scaling strategic relationships with enterprise tech leaders like ServiceNow, Salesforce, and AWS. Proven track record of aligning global cross-functional teams across sales, marketing, and product to drive pipeline growth, optimize co-selling operations, and maximize revenue opportunities across global markets.

Partner & Alliance Executive - GENESYS

(2021-09)

Global ServiceNow & Salesforce Partnerships. Support global partnership programs across North America, EMEA, APAC, and LATAM.

• Delivered quarterly executive business reviews across NA, EMEA, APAC, and LATAM, driving high-level pipeline visibility that surfaced major cross-regional co-sell opportunities.
• Coordinate global go-to-market initiatives across sales, marketing, product, customer success, and partner organizations.
• Monitor pipeline health and forecasting activities to support business planning and growth objectives.
• Facilitate account alignment between partner and internal sales organizations to improve co-selling effectiveness.
• Managed alliance operations supporting global takeout campaigns to drive pipeline.
• Orchestrated joint account planning sessions with AWS and Genesys sales leads across enterprise and Greenfield accounts, resulting in higher win rates within the partnership.
• Supported AWS Marketplace transactions and operational processes for customers and partners.
• Submitted partner funding programs and administered AWS certifications.

Marketing Coordinator - PIRANI GROUP OF COMPANIES

(2018-06 - 2020-12)

• Managed social media presence across multiple brands and business units.
• Coordinated roadside advertising campaigns and outdoor signage for retail locations.
• Maintained online business listings and managed customer reputation programs.
• Conducted market research to support promotional pricing strategy.
• Supported vendor relationships spanning local advertising, marketing suppliers, and corporate partners.

Bachelor of Commerce - Marketing - University of Alberta School of Business