Multimedia Content Writer / E-commerce Manager - Heal + Co. - Canada
(2023-09 - 2026-05)
- Steered end-to-end E-commerce Operations, product storytelling, and landing page optimization on Shopify, accelerating online sales by 15%
- Oversaw Meta & Pinterest Ad creatives and Digital Marketing campaigns, utilizing Meta Ads Manager & Google Analytics (GA4) to optimize performance metrics and lift conversion rates by 10%
- Formulated automated retention workflows and customer lifecycle communication inside Klaviyo, utilizing targeted Email Marketing to expand customer repeat purchases by 10%
Content Writer - Pen and Paper - New Delhi
(2018-01 - 2023-09)
- Executed Digital Content Development and Brand Storytelling across blogs, website copy, and social media channels to establish multi-channel narrative presence
- Delivered targeted SEO Optimization and content-led growth plans to systematically improve platform discoverability, reader engagement, and organic traffic performance
- Collaborated with diverse consumer brands and editorial teams to translate complex business concepts into conversion-focused copy
Content Consultant / Corporate Content Writer - Freelance - New Delhi
(2016-12 - 2017-12)
- Managed External Communications and drafted targeted press releases across diverse sectors (Insurance, Marketing, Lifestyle, Healthcare, Sports, FMEG, Business, Start-ups) to enhance brand visibility
- Developed integrated content strategies for corporate spokespeople and executives across diverse sectors, authoring blogs, social media, and Q&As to ensure consistent messaging on LinkedIn and Instagram
- Supervised Digital Content Development for websites, blogs, and webinars, ensuring uniform brand positioning
Senior Manager PR - Medanta - The Medicity - New Delhi
(2016-07 - 2016-11)
- Led PR strategy for one of India's leading multi-specialty hospitals, driving digital and traditional coverage to scale regional market positioning
- Leveraged active participation in national industry trend stories and media placements to expand corporate brand share-of-voice by 20%
- Devised Thought Leadership initiatives for medical leadership, and authored strategic articles for Dr. Trehan alongside press commentary, columns, and print features for senior physicians
- Orchestrated press briefings, including the world's first transplant of the lightest baby, while managing digital patient-related communications, newsletters, and video testimonials
Senior Manager PR & Corporate Communication - HomeShop18 - New Delhi
(2014-05 - 2016-03)
- Devised Corporate Communications and PR strategy for corporate ownership transition to ensure seamless stakeholder alignment
- Expanded digital website traffic by 10% through content-led growth plans, blog production, and targeted SEO Optimization
- Spearheaded Multi-Channel Campaigns, including Shilpa Shetty Kundra launch, and festive product rollouts to position company as national teleshopping leader
Associate Director - IPAN Hill+Knowlton Strategies - New Delhi
(2011-11 - 2013-12)
Clients: LG Global & Microsoft India
- Directed LG Global account, managing executive positioning, speechwriting, and corporate communications for the Managing Director to achieve 7% increase in media share-of-voice
- Coordinated targeted blogger events and premium media programs to launch flagship products, including LG Curved Mobile, LG Optimus G, and LG Tech Show
- Controlled External Communications and media strategy for Microsoft CEO Steve Ballmer's national visit and Windows 8 launch, securing feature positioning for global vice presidents in tier-one business media
- Orchestrated 18-hour App Marathon campaign in Bengaluru to achieve entry into Guinness World Record, while running media programs to sustain momentum for enterprise software suites
Account Manager - 20:20 MSL - New Delhi
(2009-10 - 2011-10)
- Drove press conferences and product launches for Canon India, including annual product portfolios, retail division expansions, and high-profile book releases
- Established quarterly communication plans and lifestyle brand positioning for Belkin and Plantronics to secure product features in tier-one publications
Senior Account Executive - Text 100 Public Relations - New Delhi
(2005-04 - 2009-02)
Trainee - Ogilvy Public Relations Worldwide - New Delhi
(2004-11 - 2005-04)
