Multimedia & Digital Marketing Specialist at Floridablanca Enviro Corp (Powered by Berjaya Philippines) (2021-01 – Present)
- Developed social media content and ad creatives, increasing engagement and reach, resulting in stronger brand awareness for environmental campaigns
- Managed Facebook ad campaigns via Meta Ads Manager, optimising targeting and performance, leading to improved click-through rates and cost efficiency
- Designed marketing collaterals (banners, posters, visuals), enhancing campaign consistency, resulting in clearer communication of sustainability initiatives
- Produced promotional and short-form videos, boosting audience interaction, leading to higher content visibility and shares
- Supported environmental campaigns through visual storytelling, improving public engagement, contributing to increased awareness of waste management practices
Creative Head at Kascash.com (2019-05 – 2020-05)
- Designed integrated marketing materials, strengthening brand identity, resulting in more consistent and professional campaign output
- Improved UI/UX designs using Adobe XD and Canva, enhancing usability, leading to better user experience and navigation
- Led branding and advertising campaigns, increasing brand visibility, resulting in stronger market presence
- Directed creative projects across digital and print, ensuring brand alignment, leading to cohesive messaging across platforms
- Managed digital marketing channels, driving engagement growth, resulting in increased audience interaction and reach
Senior Multimedia Specialist at Friendster Philippines (2008-01 – 2015-12)
- Maintained visual consistency across platforms, strengthening brand identity, resulting in improved user recognition and trust
- Collaborated with developers to create UI assets, enhancing interface quality, leading to better user experience
- Produced multimedia content (graphics, motion, social assets), increasing user engagement, resulting in higher interaction rates
- Developed campaign visuals, supporting marketing initiatives, leading to improved campaign performance
- Designed interactive features (stickers, filters, badges), boosting user activity, resulting in increased retention and platform engagement
Multimedia Specialist (Online Gaming) at MyGame /Game Club (2005-01 – 2008-12)
- Produced video ads and game promotions, expanding campaign reach, resulting in higher audience engagement
- Designed high-performing ad creatives, improving click-through rates, leading to better ad performance
- Edited short-form gaming videos, increasing viewer retention, resulting in longer watch times
- Collaborated with marketing teams, aligning creatives with strategy, leading to more effective campaigns
- Optimised content using trends and insights, enhancing performance, resulting in improved campaign outcomes
Flash Designer at RODEX (2004-01 – 2005-09)
- Designed flash banners and marketing posters, improving visual appeal, resulting in stronger advertising impact
- Created animated digital ads using Flash, enhancing audience attention, increasing engagement in online campaigns
- Produced promotional graphics for marketing use, supporting brand campaigns, improving visibility
- Collaborated with teams on creative concepts, ensuring design consistency, resulting in cohesive branding output
- Delivered creative assets under tight deadlines, maintaining quality standards, ensuring timely campaign execution
Flash Designer (Freelance) at UNDEGROUNDDESIGN.TV (2003-04 – 2004-05)
- Developed wireframes for MMA websites, improving user structure, resulting in better navigation flow
- Designed banners for athletes and sports promotion, increasing visual engagement, improving audience interest
- Created digital layouts and web visuals, supporting brand identity, enhancing online presence
- Collaborated remotely with clients, delivering design solutions, ensuring project satisfaction
- Produced creative concepts for digital campaigns, improving audience targeting, increasing relevance of content
Web Designer at Netpros (2001-02 – 2002-03)
- Created wireframes for web projects, including corporate and adult websites, improving site structure and usability
- Designed landing pages and web layouts, enhancing user experience, resulting in better navigation flow
- Developed visual concepts for digital platforms, supporting client requirements, ensuring project alignment
- Applied HTML and design tools, building functional web pages, improving production efficiency
- Collaborated with clients and teams, delivering design solutions, ensuring project completion on time
