Drishti Daftary
Designer
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Experience
Senior Textile Designer at Tracon Export Services Private Limited (2020-04 – 2022-04)
Led textile design initiatives for multiple retail accounts, translating seasonal direction into collections and managing global manufacturing partnerships.
- Translated seasonal direction into 12 annual collections and 500 production-ready artworks, accelerating artwork throughput by 15% by standardizing Illustrator and Photoshop templates for print files
- Prepared trend forecast boards and merchandising presentations for 40 retail accounts, increasing repeat sampling requests by 35% by tailoring range stories to brand guidelines and buyer feedback
- Assisted seasonal color card development to deliver 120 buyer-specific colorways per year, improving concept alignment by 20% by converting global research into retailer-ready palettes and motif directions
- Managed fabric and trim handoffs with global sourcing across 3 manufacturing hubs, reducing rework by 20% by tracking GOTS, OCS, SA8000, and Oeko-Tex compliance checkpoints in shared status logs
Textile Designer at Tracon Export Services Private Limited (2018-04 – 2020-04)
Created seasonal textile designs and merchandising materials for major retail accounts including Pier 1, Sur La Table, and Crate & Barrel.
- Created 50 designs per season across 6 categories to support 3000000 units shipped annually, improving first-pass factory acceptance by 15% by delivering complete Adobe Creative Cloud artwork packs and tech details
- Developed 20 seasonal mood boards and concept decks per year for Pier 1, Sur La Table, and Crate & Barrel, increasing concept acceptance by 20% by mapping trend insights to customer and price-tier requirements
- Prepared line sheets and merchandising boards to improve on-time sampling by 25% by applying standardized colorway mapping and SKU-level range planning for each retailer
- Collaborated with sourcing and sampling teams to reduce sampling iteration cycles by 25% by tightening briefs, clarifying artwork callouts, and formalizing handoff checkpoints
Textile Designer at Damodar Industries Pvt Ltd (2017-07 – 2018-04)
Developed fabric concepts and coordinated sampling programs across multiple manufacturing facilities with focus on technical specifications and compliance.
- Developed 25 fabric concepts from fiber selection through weave construction and dye specs, increasing sampling readiness by 15% by producing complete tech notes and material callouts for mills
- Defined seasonal color and fabric direction across 12 stories, improving stakeholder alignment by 20% by presenting clear palettes, swatch libraries, and market reference boards
- Coordinated 10 sampling programs from raw material sourcing to finished fabric, reducing timeline slippage by 10% by tracking lab-dip approvals and escalation actions in a status tracker
- Prepared production-ready specifications for 60 fabric variations, decreasing clarification requests by 15% by documenting weave, GSM, and finishing requirements in standardized development sheets
Education
Master of Business Administration in Business Administration – Trinity Western University
Post-Graduate Diploma in Business Administration – York University
Bachelor of Design in Fashion & Textile Design – National Institute of Fashion Technology
