Dustin Kroft

Designer with over 20 years of experience creating and producing design work across brand identity, packaging, and digital media. Comfortable moving between strategic brand thinking and hands-on production, with a strong track record of managing multiple projects, coordinating with vendors, and keeping every deliverable on brand and on deadline.

Freelance Brand & Web Designer at Self-Employed (2026-01 – Present)

• Design brand identities, style guides, and websites for founders, small businesses, and agency partners across North America
• Consult directly with clients to translate business objectives into visual design solutions
• Produce marketing and promotional materials across digital and print
• Coordinate with developers, printers, and other production vendors to bring projects to completion on schedule

Lead Designer at KROFT (2016-01 – 2026-01)

• Designed product packaging, marketing collateral, and launch materials for a direct-to-consumer furniture brand, including trade show launches
• Maintained a consistent brand identity and style guide across packaging, ecommerce, and marketing channels
• Directed product photography and video content used across ecommerce and social media
• Designed graphics for social media, email, and paid digital campaigns supporting product launches and promotions
• Liaised with manufacturers, printers, and packaging suppliers to ensure production quality and on-time delivery
• Organized and maintained a digital library of brand and product assets for use across the team

Graphic Designer at Rent-a-Son (2013-01 – 2016-01)

• Designed marketing, recruitment, and promotional materials for a moving and storage company that scaled to 115 employees and $3.6M in annual revenue
• Developed and maintained consistent branding across fleet vehicles, uniforms, and signage
• Liaised with print, signage, and promotional vendors to ensure timely, accurate production
• Produced customer-facing materials and supported a sales team with high conversion rates through clear, effective design
• Worked collaboratively across a large, multi-location team to keep brand execution consistent

BA in Psychology – UWO

Course in Drawing – OCAD

Certificate in UI Design – Brainstation