Ella Xue

Producer with experience supporting game, animation, and digital media productions through clear communication, task coordination, and organized workflows. Skilled at helping cross-functional teams stay aligned on priorities, deadlines, documentation, and feedback in fast-paced creative environments. Brings a detail-oriented, adaptable, and people-centered approach to production coordination across design, art, and development teams.

Producer at VGS Studio (2026-04 – 2026-08)

• Produced and co-founded a VR + PC asymmetric multiplayer game, overseeing production flow across creative and technical workstreams.
• Built pitch materials, roadmap, budget, and funding documentation to align project goals, timelines, and deliverables.
• Led a small cross-functional team through sprint planning, task ownership, documentation, and milestone tracking to keep production on schedule.
• Drove communication across design, art, and development, clarifying priorities and production updates to keep work moving forward.

Project Management Intern at Coal Car Studio Ltd (2026-01 – 2026-04)

• Served as the main point of contact between client and internal team, facilitating meetings, documenting feedback, and communicating project status updates.
• Coordinated a cross-disciplinary team across design, art, and development to deliver a VR game prototype against production timelines and milestones.
• Tracked weekly progress, managed task assignments, and adjusted priorities to maintain workflow efficiency in a fast-paced production environment.
• Maintained organized records of progress, decisions, and deliverables to support team communication and project continuity.

Digital Marketing Specialist at Hinbor (2023-04 – 2023-12)

• Tracked social media performance and managed platform operations, increasing followers by 1,300 through organized content planning and execution.
• Developed marketing strategies, created brochures and proposals, and supported user growth initiatives that contributed to acquiring 500+ app users.
• Coordinated cross-functional partners for event planning and outreach, strengthening collaboration and brand visibility.

Digital Strategy & Analytics Specialist at Little Mountain Neighborhood House (2023-01 – 2023-04)

• Improved marketing ROI by 47% by tracking social media analytics and using data to guide campaign decisions.
• Improved workflow efficiency by coordinating schedules and release timing for project delivery.
• Built graphic design templates that improved brand consistency across Facebook and Instagram assets.

Graphic designer at University of British Columbia (2022-10 – 2023-01)

• Designed infographics for "The Diverse Career Path of Educational Studies Alumni", summarized insights from 289 EDST alumni spanning 52 years, improved report comprehension
• Partnered with the research team, contributed to the report's credibility and relevance

Master of Digital Media – Centre for Digital Media (2025-09 – 2026-12)

Bachelor of Media Studies – University of British Columbia (2021-09 – 2025-05)