Emma Gil

UX/UI designer and web developer with 10+ years at the intersection of design and code, creating the digital touchpoints brands use to sell. Builds websites, Shopify storefronts, landing pages, HTML email campaigns, design systems, and automation flows with a focus on performance, usability, and conversion.

Web Development Manager at Red Rooster Golf Inc. (2024-09 – Present)

Owns e-commerce development and lifecycle marketing for the Red Rooster Golf and Lumberjaxe Shopify storefronts.

• Led UI modernization and store consolidation with custom Liquid sections, JavaScript, responsive templates, navigation restructuring, page-speed improvements, and on-page SEO through Google Search Console
• Built the Cocky Club subscription program with Recharge and a 29-flow Klaviyo program spanning acquisition, cart recovery, post-purchase, loyalty, winback, birthday, and back-in-stock journeys
• Integrated Recharge, LoyaltyLion, and Kleanify for event-based triggers and hand-coded responsive email templates

Email Developer at Activa MC (2019-12 – Present)

Supported the design and execution of digital projects spanning emails, banners, and landing pages.

• Refreshed existing email templates and created new ones for full-funnel marketing campaigns
• Coordinated workflows between clients, marketing, and design teams to maintain delivery quality and alignment with campaign goals
• Applied UX/UI and content strategy practices to improve engagement and performance

Front-End Developer Coordinator at Ilumno (2018-02 – 2022-04)

Led a team of four front-end and email developers delivering 60+ campaign assets per month through a formal QA process.

• Oversaw websites, branding visuals, landing pages, and email campaigns from planning through delivery, aligning creative execution with brand and marketing objectives
• Produced UX/UI reports with data-driven recommendations and directed scalable email and landing-page development for marketing automation

Email Developer at Ilumno (2015-09 – 2018-02)

Developed, optimized, and maintained HTML email campaigns with consistent rendering across email clients and devices.

• Designed and adapted newsletters and HTML banners in line with brand guidelines and marketing objectives
• Managed email workflows and automations in Marketo, collaborating with marketing and design teams to improve engagement, deliverability, and conversion

Degree in Graphic Design – Fundación Universitaria Los Libertadores (2015 – 2019)

Diploma in Multimedia Design – Fundación Universitaria Los Libertadores (2018 – 2019)

Technical Program in Multimedia Design & Integration – SENA — Colombia (2014 – 2014)