Estefany Riveros
Business Development Specialist | Proposal Writer
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About
I am a results-driven Business Development Specialist with extensive experience in crafting winning proposals and driving revenue growth across diverse industries. With a background in environmental consulting and a passion for innovation, I specialize in identifying client needs, building lasting relationships, and executing strategies that deliver measurable outcomes.
Currently expanding my expertise to professional services and SaaS companies, I bring a strong understanding of complex B2B sales, data-driven decision-making, and stakeholder management. My ability to communicate value propositions and develop tailored solutions positions me as a key contributor to organizational growth.
Experience
Business Development Specialist, 04/2022 to 10/2024
Allcot AG – Switzerland/Remote
- Spearheaded a 163% increase in submitted proposals and an 87% increase in accepted proposals, through the development of tailored B2B consulting proposals and strategic market approaches.
- Developed partnership-building when needed to address the RFP requirement with more accuracy.
- Evaluated compliance for RFQs, RFIs, and RFPs, optimizing resource allocation and focusing on high-potential ventures, crucial in making informed decisions on pursuing or dismissing business opportunities.
- Conducted research on methodologies, international standards, and carbon market trends, vital in crafting complex technical proposals for climate change and sustainability consulting services.
- Conducted kick-off meetings to set the timing and requirements for the successful proposal submission process.
- Demonstrated skill in developing budgets for proposals and collaborating with practice groups for the structured delivery of complex business proposals.
- Updated CRM, proposal library, and online SharePoint, and developed compelling marketing content, enhancing organizational processes and market outreach.
Allcot Colombia – Colombia/Remote
- Developed written content for company brochures, digital communications, advertising campaigns and client presentations.
- Drafted and edited with an innovative design and customization of consulting service proposals and effective document preparation for responses to RFPs.
- Streamlined and accelerated the RFP/RFQ/RFI evaluation and response process by optimizing proposal development workflows and providing general administrative support, ensuring timely submissions and effective procurement site management.
- Conducted thorough benchmarking of competitors to develop effective marketing strategies, enhancing Allcot's competitiveness in the sustainability consulting market according to business groups' needs.
- Generated leads for sustainability consulting services, contributing to the growth and market penetration of Allcot's consulting business.
- Analyzed extensive database for client prospecting, categorizing potential clients by sector, company size, and service type, which streamlined the targeting process and improved client acquisition efforts.
- Conducted market studies to refine targeting strategies, directly impacting the development and expansion of the climate change and sustainability consulting unit.
- Provided support for developing written content for social media and presentations.
Macias Gomez Ecosustainable / Macias Gomez And Associates – Colombia
- Crafted business and marketing strategies for sustainability consulting and corporate environmental law services, crucial in driving business growth and enhancing market positioning for both organizations.
- Spearheaded the redesign of the company website and implemented a new digital marketing strategy, improving online presence and customer engagement.
- Developed a tool for analyzing client behavior, enabling a more focused approach to increase client investment and loyalty.
Prisa Group – Colombia
- Created weekly advertiser investment reports across various media and analyzed sales forecasts, leading to targeted action plans that boosted advertising investments and drove revenue growth.
- Formulated and monitored key sales performance indicators, enabling the identification of trends and areas for improvement, which enhanced the efficiency and effectiveness of the sales process.
Education
- Bachelor of Tourism and Hotel Management Universidad Externado de Colombia
- Post-graduate Degree in Marketing Management Universidad Externado de Colombia
- Diploma in Marketing and Sales (Post Secondary Education) ILAC College – Vancouver
- Digital Marketing Diploma Canadian College Technology and Business CCTB - Vancouver
- SEO Certified. HubSpot Academy, 2024
- Proposal Writing & Management (APMP Foundations).
Thought
Progress - Udemy, 2023 (Currently pursuing APMP Bid/Proposal Foundation certification)
- The Sustainable Development Goals. University of Copenhagen - Coursera, 2020
- Marketing Analytics. University of Virginia - Coursera, 2020
