Ethel Wahnon

I am recently retired from Air Canada, where I was a Data Analyst. Most of my career has been in analyzing data, both geochemical data during my Master's thesis, in order to define a contact between rock types and map it to identify potential deposits of uranium, and later on marketing data for marketing campaigns, pre-campaign (predictive models) and post-campaign (deriving insights and giving recommendations). All in all, it's always been connected to data.

Experienced analytics professional with over two decades of hands-on expertise in marketing analytics and behavioral modeling. Adept at transforming complex datasets into actionable insights, supporting strategic decision-making, and enhancing customer experience across the travel, healthcare, and telecom sectors. Recognized for analytical rigor, data storytelling, and collaborative consulting.

Master's in Mathematical Geology, with emphasis on analysis of geochemical data.