Client Partner at Loblaw Advance (2025-03 – Present)
- Grew revenue +24% YoY through strategic solutions for client business challenges, managing partner lifecycles end-to-end, from sourcing and pitching to activation, pipeline creation, and revenue generation.
- Built and scaled partnerships with Trade Desk covering audiences, measurement, and attribution, following a successful test-and-learn process. Initiative set to deliver over 400% project revenue growth in 2026.
- Identified new joint go-to-market plans with partners across campaigns, events, and referrals to increase book of business, driving 100%+ growth from SMEs through effective co-selling.
- Identified innovation opportunities, working cross-functionally with sales, marketing, and strategy teams, to drive 40%+ growth from expanding existing relationship with largest client.
- Delivered integrated campaigns that consistently delivered 2X ROAS and incrementality, supporting the development of business cases for repeatable performance and optimization.
Head of Air-Care, Board Member NA DEI at Reckitt (2021-12 – 2025-01)
- Led business growth strategies that delivered record high results and won Best New Product of the Year 2024.
- Reversed a 10+ year decline to deliver +6% business growth for a legacy segment via a new strategic GTM initiatives and social media activation, in collaboration with global and cross-functional teams.
- Unlocked $1.6m in net new revenue from a new channel strategy and scaling a business prototype.
- Drove premiumization via innovative product and communication strategy, balancing profitable growth vs. demand generation. Improved $ per transaction by +10% and increased brand equity by 212bps.
- Achieved highest household penetration (3.1%) on key product via targeted pricing strategy.
- Created a strategic long-term partnership with public & private participation that delivered +25.1% revenue.
- Led research to identify market trends and insights for business and media planning. Recommended portfolio positioning and business development that resulted in +104.8% portfolio growth YoY.
- Led new market expansion plan, achieving a peak share of 19.9% within 18 months of launch.
- Developed successful proposal to eliminate duties of 65%, supporting price competitiveness.
- Launched a new portfolio that grew revenue by +46% and GM% by +500bps, securing category leadership.
Head of DEM-SSA Marketing at Reckitt (2019-01 – 2021-11)
Senior Brand Manager at Reckitt (2018-01 – 2018-12)
Brand Manager at Godrej (2017-08 – 2017-12)
- Expanded distribution points (TDPs) by 12.8% through launch of the new niche high-end product range.
- Led POS supplier procurement, improving vol. efficiencies and manufacturing choices, reducing unit costs by 19%.
- Executed a product relaunch, increasing market share by 38%, and moving from 5th to 1st position in the category.
- Implemented category management with the No.1 franchise retailer to improve product distribution by 33%.
Category and Customer Marketing Manager at Godrej (2015-08 – 2017-07)
Category Operations Management Assistant at Unilever (2014-05 – 2015-07)
- Optimized the new enterprise asset model, growing ROI while reducing complexity and supply chain costs by 11%.
- Created a volume sales initiative that delivered +10.2% $ growth and improved pipeline management.
- Led client interaction and operational customer service. First account to reach ZAR1bn (CAD150m) in sales.
National Accounts Management Assistant at Unilever (2012-01 – 2014-04)
