Marketing Coordinator (Co-op Work Term II) September 2022 – December 2022
LifeRaft Inc., Halifax, NS
- Worked with Content Marketers using HubSpot to edit blogs, add YouTube videos and make pillar pages and created and edited articles
- Used search engine optimization tools like SEMrush to find keywords to assist in creating a Google Ad campaign
- Provided assistance with internal communications
Special Project Coordinator (Co-op Work Term I) January 2022 – April 2022
Department of Business & Tourism, Mount Saint Vincent University, Halifax, NS
- Communicated information about events and initiatives to business and tourism students through classroom visits, e-mail and social media
- Developed written communication skills while writing press releases and speaking notes on behalf of the Department
- Worked with various organizations to secure sponsorships and prize donations for events
- Supported faculty with implementing and administering the Learning Passport student engagement program
- Provided support to the Department's Administrative Assistants as required
