Sales Director (Promoted from Regional Sales Manager) - DRAGLAM SALT (THE JUEL GROUP) - Concord, ON
(2017-01)
- Executive Operations & Revenue Growth: Command full executive oversight of commercial enterprise and P&L across Sales, Marketing, Logistics, Operations, and Customer Support. Built and championed field sales strategies that doubled baseline revenue from $20M to $40M+ annually.
- Enterprise Portfolio Management: Personally cultivated and maintained a high-value pipeline of 200+ enterprise accounts, organically growing territory market share by over $1M annually to scale a personal portfolio of $15M.
- Field Service & Supply Chain Alignment: Partnered directly with regional, territory, and strategic managers to streamline complex field operations, ensuring flawless on-premise logistics and zero disruption to high-priority enterprise customer demands.
- Team Mentorship & Performance Coaching: Built and structured a top-tier sales division, executing rigorous training in solution and Challenger selling, and implementing aggressive KPI structures that drove historic customer satisfaction and high talent retention.
- Strategic Cost & Margin Optimization: Evaluated market fluctuations and competitor pricing models to structure high-margin targets; directly negotiated complex material and freight contracts to minimize total cost of ownership (TCO) and maximize gross margins.
Regional Sales Manager (Promoted from Account Manager) - LESS MESS ENVIRO BAG (THE JUEL GROUP) - Concord, ON
(2015-01 - 2017-12)
- Strategic P&L Management: Orchestrated comprehensive business operations, setting growth strategies, managing budgets, and implementing robust KPIs that increased year-over-year profitability by 25%.
- Cross-Functional Leadership: Managed and motivated a multidisciplinary team of 25 employees across operations, scheduling, and resource allocation to seamlessly manage busy seasonal surges.
- Vendor & Strategic Client Partnerships: Designed and deployed new account development protocols, forging resilient, long-term relationships with nationwide enterprise suppliers and major customer portfolios.
- Brand & Talent Elevation: Oversaw targeted marketing campaigns to maximize regional customer acquisition while standardizing rigorous onboarding and training programs to enhance organizational productivity.
Account Manager – Enterprise Business Development - G & L GROUP (THE JUEL GROUP) - Concord, ON
(2013-01 - 2015-12)
- Accelerated Client Acquisition: Rapidly constructed and scaled a pristine enterprise client network exceeding 200 high-value accounts within the first 12 months of tenure.
- Tailored B2B Solutions: Consulted deeply with B2B customers using structured discovery to diagnose systemic operational needs, tailoring personalized service solutions and providing end-to-end lifecycle support.
- Retention Strategy Formulation: Engineered client retention protocols that mitigated customer friction points across accounting, pricing, and service delivery, creating long-term brand loyalty.
Facilities Services Professional - Coinamatic Canada - Mississauga, ON
(2006-01 - 2013-12)
Recognized for exceptional teamwork, fast-paced deadline management, and consistently exceeding annual performance quotas by 20%.
Appliance Division Lead - Future Shop (Pre-Best Buy)
Directed floor sales teams, optimized retail floor operations, and drove volume-based revenue goals within the consumer appliance division.
