Farid Kerba

I have many skills related to different artistic domains that all relate to each other. I have been freelancing for more than 15 years now.

GRAPHIC DESIGNER - SFV Consulting Group Agency LEBANON - BEIRUT May 2012 - Sept 2022

• Contracting and working on full-time projects • Performing marketing strategies for NGOs in the private sector • Communicating for NGOs in the MEA Region • Identifying with corporate hierarchy • Building website via Godaddy [Dreamweaver...]

CUSTOMERS Caritas, Rift Africa was (2 Rivers Arica)

GRAPHIC DESIGNER - Leo Burnett Advertizing Agency LEBANON - BEIRUT Oct 2011 - Mar 2012

• Copywriting & Translating for creative advertisements • Collaborating with creative departments and partners • Designing Labels, Logos and Packages • Preparing Prepress jobs on Adobe Acrobat

CUSTOMERS Ksara, Koleston, Café Super Brasil, Marlboro, Starcom Mediavest, Johnnie Walker, Alfa, LibanPost, Procter & Gamble products and clients

GRAPHIC DESIGNER - Charbel Msallem Fashion Photography Studio LEBANON - BEIRUT Apr 2009 - Oct 2011

• Photo shooting for Fashion Magazines • Photography and Set Designing • Drawing, manipulating 2D/3D backdrop and images in Photoshop • Launching new products and business • Advertising for Haute Couture - famous artists in Magazines • Designing Billboards for Hair Studio • Negotiating contracts with clients • Storyboarding for TV commercials • Seeking opportunities and creating new templates

CUSTOMERS Abed Mahfouz, Fiordelli, Moukarzel Jewellery, Rosso Nero Jewellery, Bonja Jewellery Marie-France, Juliano Asmar, Janine Ziadeh, Darine Hadchiti,...

GRAPHIC DESIGNER - Zimco Printing Press Jul 2007 - Feb 2009 LEBANON - BEIRUT

• 3D modelling through Product Photography • Implementing new strategies for the office’s workflow • Supervising collegues’ work • Propulsing a new brand into the market from concept creation to execution of artwork • Building corporate Identities, displays for products • Refurbishing logos, business cards, collaterals, packaging • Working on the film processing machine for imposition & printing Mac and PC including: (Agfa Avantra, Rowland 300, Typo, Offset, Sherpa)

CUSTOMERS Banks, Assurex, Total, L’Oréal, Pierre Fabre, Abbott, MSD, Mersaco, Servier, Sanofi Aventis, JPM, Pharmaton, Spimaco, Scholl, dentists from Koura region.

FREELANCE / CONSULTANT CUSTOMERS CANADA IMAGE+NATION, CoWork Montreal, Créativity Mindnagement, STM LEBANON FOO_ Solutions, ROMEX, Nammour André, Kommsult USA ADOBE, SYNTRILLIUM, MACROMEDIA, COREL, IGG, APPLE, OMNI

DEP in Industrial Drafting, Aviron Technical Intitute of Montreal Montreal - 2019

Bachelor Degree in Graphic Design, American University of Science & Technology AUST Lebanon - 2014

Diploma in Interior Design, Higher Technical Institute CIT Lebanon - 2008

Diploma in Marketing, Higher Technical Institute CIT Lebanon - 2007

AWARDS

Creative Design Award 2013 UNIPAK - LibanPack My project was about uplifting Lecico's packages into multi-functional packages that protect, store and display their contained products.

Certificate of Merit August 2010 Printing Industries of America : My project was a fashion Booklet regarding the Lebanese Brand Marie France (women Lingerie)

French and English for languages proficiency