Fatou Manga

Digital marketing and communications professional with 2 years of experience in E-business. Dynamic professional combining creativity and supportive leadership. Committed to building bridges between digital innovation and growth, in order to inspire the positive transformation of brands and teams. With a strong background in digital marketing and communications, capable of developing strategies tailored to local and international markets.

Content Marketing Specialist and Business Development Support - Daba Industrie - Dakar

(2026-04 - 2026-07)

• Designing visual and written content on Canva for digital platforms, increasing audience engagement
• Full video editing on CapCut (scripting, cuts, transitions) for organic and social media formats
• Deploying cold emailing campaigns based on sharing case studies and articles, with optimization of subject lines and personalized structures to maximize open and response rates
• Qualifying databases and segmenting B2B leads with tailored messaging according to the profile of targeted decision-makers

Digital Marketing and Communications Officer - ROAR'S Academy - Dakar

(2024-02 - 2025-07)

• Designing comprehensive digital strategies structuring action plans and aligning growth objectives
• Managing communities on Meta and LinkedIn to maximize audience engagement and retention
• Creating visual and written content tailored to each channel (YouTube, TikTok, Meta) including video editing
• Managing editorial calendars and coordinating cross-functional projects to ensure deadlines are met
• Designing editorial strategies and publication calendars to optimize brand presence on social media
• Creating and managing web content via CMS (WordPress, Wix) and producing visuals/videos for the web
• Leading digital projects from planning to execution, including deliverable tracking and team coordination
• Writing professional content (newsletters, emails, reports) and designing presentations for internal and external communications

Digital Projects Assistant (Practical Training) - Orange Digital Center - Dakar

(2023-02 - 2023-08)

• Designing editorial strategies and publication calendars to optimize brand presence on social media
• Creating and managing web content via CMS (WordPress, Wix) and producing visuals/videos for the web
• Leading digital projects from planning to execution, including deliverable tracking and team coordination
• Writing professional content (newsletters, emails, reports) and designing presentations for internal and external communications

Competency Certificate - E-business/Digital Marketing - FORCE-N (2026-03 - 2026-05)

Attestation - Digital Referent Assistance - Orange Digital Center (2023-02 - 2023-08)

2nd Year University Studies Diploma - Business Management (Bachelor's Level 2, incomplete) - IACD Barack Obama (2020-11 - 2022-08)