Firas El Halabi

I currently reside in Montreal, Canada, undertaking a program in E-Commerce and Online Business Management. I have experience working as a Marketing research analyst in several Non-Governmental Organizations where I was responsible to increase visibility of the projects that we support, searching for potential clients to build a long-lasting relationship with the team. Targeting the right audience by utilizing a proper customer relationship management system and always keeping myself updated with new tools and ways to improve data.

Marketing research analyst

Key responsibilities included

• Collaborated with the in-house team on ideas for social campaigns and deliverables.
• Managed communication and engagement with the online community by replying to DMs and comments.
• Monitored social media channels for industry trends by using social media monitoring tools.
• Reviewed analytics and created reports on key metrics.
• Analyzed company's database, by using CRM and SEO software on a daily basis to find prospective clients for market research studies.
• Researched industry and global markets for potential clients and vendors to promote the brand identity.

Trebas Institute

E-Commerce and Online Business Management program

2021 – 2023

Skills learned in the program:

• Market research: techniques, identifying the demographic, curating the information, data collection and analysis.
• Strategic Analysis: reviewing case studies of brands that have had successes and failures in their marketing and learning how to use that information to avoid mistakes or to implement successes.
• Marketing suits me and I suit marketing: analytical thinking, process oriented, strategic thinking, oriented more towards operations.
• The ability to speak, right and read in 3 different languages can increase my web traffic and higher reach.