Copywriter, marketer and social media strategist
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Back in 2014, I came to Canada with $300 in my pocket and a head full of dreams praying that the caregiver job offer I got worked out. Guess what? It didn't. But I still managed to survive and accomplish every single goal I had.
Nice to meet you! I'm Francielle Silva. I was born and raised in Brazil, where I got a Bachelor of Arts in Spanish.
I lived in different countries, such as the USA (2010), and then immigrated permanently to Canada.
I worked different jobs while finding something more meaningful that created an impact.
I got a diploma in Immigration Law in Canada. I was the one writing the emotional storytelling to persuade the officer to let people immigrate. It was my favourite part of the job!
I worked in the field for a while until I started writing sales copy in 2010. Writing sales copy allows me to combine the things I love: storytelling, persuasion, sales & marketing!
Community-building: Community is the future of marketing - I grew a FB community from zero to 1k within a few months. Later, I got 1k followers on Instagram.
If there's one thing I learned from marketing is that vanity metrics don't equal sales, but guess what?
The vanity metrics gave me data on what direction I should take with my brand messaging.
Thanks to my sales copywriting skills, trial and error, and attraction marketing strategy, I've built trust, authority and signed clients.
No algorithm can't beat a brand message that clicks. It creates raving fans in your community (even if it's small), and that's where the money follows
My rate is not $100 - it's negotiable depending on your business needs. However, I had to add a number there.
I have 2 years of experience writing sales copy, with ads, social media copywriting and strategy
Bachelor of Arts in Spanish/ Immigration law