Frank Di Tomasso

FOODTASTIC INC. (Mississauga)

Marketing Manager – Oct. 2023-Nov. 2024

Quesada Burritos & Tacos, Copper Branch and Ricky Ticky Tacos

Developed brand-aligned campaigns for digital advertising, in-store signage, packaging, OOH, and social media for 3 brands.
Collaborated with external partners such as PepsiCo., Coca-Cola and Jarritos leveraging marketing dollars to boost beverage sales. Also helped launch beverage LTOs such as agua fresca, smoothies, frozen and chilled beverages.
Spearheaded digital menu board redesign, focusing on new combo strategy and pricing, new snacks/sides value menu and improving UX, acheiving an increased average cheque by 5%.
Managed cross-functional collaboration with franchisees, operations, internal teams and external agencies to execute national, regional and local 360° marketing initiatives.
Launched the Quesada app and loyalty program, increasing enrollments by 20% through optimized digital touch-points.

Senior Graphic Designer – Feb. 2023-Oct. 2023

Quesada Burritos & Tacos, Copper Branch and Ricky Ticky Tacos

Defined Quesada’s new brand guide, ensuring consistency across all marketing materials, including brand positioning and identity systems.
Designed social media assets, web graphics, and promotional content for multiple campaigns for all 3 brands.
Led the charge to modernize and redesign Quesada’s interior store aesthetics to align with new brand guide nd improve customer experience, working closely with interior design agencies.

QUESADA BURRITOS & TACOS (Toronto)

Marketing Consultant, Creative & Brand Strategy – Jan. 2022-Feb. 2023

Provided strategic guidance to franchisees on national / regional / local marketing initiatives to drive in-store traffic and sales.
Managed sponsorship campaigns and in person activations across multiple channels, including with Canada Soccer and Julia Grosso, CS Women’s National Team player
Developed a standardized local marketing toolkit for franchisees, ensuring consistency across campaigns.

Marketing Specialist – Sept. 2020-Jan. 2022

Led the development of the annual marketing plan and strategy while working with the team, key internal stakeholders and external agency partners.
Managed the ad fund budget, ensuring efficient allocation of resources. Conducted regular budget reviews and ensured fiscal responsibility across the team.
Executed marketing and creative efforts for major campaigns and LTOs, optimizing assets for web, email, and app, including in-store and OOH
Led the creation and launch of Quesada’s first national TV commercial which aired during the NHL Playoffs, increasing brand awareness, WoW traffic to website by +25% and email subscribers by +20K
Created a Standard Offers toolkit for franchisees to execute LSM campaigns effectively and independently.
Managed agency relationships to develop high-quality advertising content.

Art Director – Nov. 2018-Sept. 2020

Designed in-store displays, digital menu boards, and national promotional visuals.
Directed a team of designers to ensure brand consistency and campaign execution.

Senior Graphic Designer – Jul. 2015-Nov. 2018

Provided creative support for franchisee marketing initiatives and maintained brand asset libraries.

FREELANCE ART DIRECTOR (Toronto) May 2002 – February 2023

Delivered creative solutions for a wide range of clients in QSR, entertainment, finance, aerospace, automotive, pharmaceutical and retail sectors.

• Key clients included:

- Cineplex Entertainment

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