Gopal Bharti

Experienced in Direct Channel Sales & Digital Marketing, Strategic Business Partner Alliances, Customer Acquisition, Lead Generation, Consumer Activation & Engagement. Adept at business performance tracking and analysis, competition benchmarking, 360-Degree Marketing strategies. Analytical performer seeking a new position where a strong work ethic and exemplary Sales and Marketing skills will be appreciated.

Work History

Sandi Builders Supply - Sales & Marketing Specialist

Jul’21-Present

• Identification of new markets and the establishment of new accounts for the generation of sales.
• Creating and analyzing weekly reports on key business account metrics for forecasting quarterly sales and inventory management.
• Market Research, Competition benchmarking & tracking latest trends in the industry. 
• Lead generation through email marketing and online campaigns on Google Ads, Facebook and Instagram. 
• Managing social media content calendar to drive traffic, engage customer and acquire new customers.

• Conceptualized, designed and developed new website: g-wood.ca for the organization.
• Kickstarted organization online and social media presence.
• Ideated and developed Cost Estimation Tool & new business performance tracker for Partner Network. 
• Developed Business Opportunities in new regions and US and generated additional $100,000 in revenues

Jun’19 –Jan’20 

• Responsible for 35 key residential accounts, including 5700+ homes, generating new business for Rogers' products, including Ignite TV, Home Internet, Home Phone, and Wireless.
• Established 15 new partnerships with condominiums and apartments in the designated territory to increase revenue and product penetration.
• Ensure effective resolution of any/all customer issues by working with 55 property managers/leasing agents.

• Among the Top 3 Territory Sales Representative for successive months achieving 105% of monthly sales target
• Recieved high customer satisfaction rating of 4.8/5 for sales and after sales services

Jul’18 – Jan’19

• Promoting standardized reporting and securing competence in the organization to allow for analysis and understanding of performance and for making optimal decisions.
• Performing data analysis to identify trends, opportunities and potential risks, and present them in an understandable and actionable manner at a country level

• Ideated, developed and executed an email Newsletter Campaign to highlight Autumn Winter 18 collection for online lead generation.
• Analysis of gross profit of seasonal SKUs and study of Best performing SKU in terms of sales, discounting, sell through etc 

May’14 –Jan’18

Liaising with agencies for development & roll-out of market communication, POSM development, Consumer engagement; developing strategies for Business Partners and Direct Sales Agents.

• Performing business planning, budget management, consumer studies and liaising with internal (Legal, Sales & Operations, Logistics, Finance, Packaging, Media) and external (Media/ Digital/ Activation agencies) stakeholders
• Developed and Implemented Go-To-Market plans, channel partner strategies and micro-marketing/ visibility/ market prioritization strategies for Service launch in 4 states covering 7 cities
• Formulated and implemented digital strategy through SEM, GDN and Facebook displays for generating 1000 quality leads every month 

• Launched new website along with integration of online wallets and roll-out of QR code payment system for new acquisition and plan renewals ·
• Developed & produced Sales Tool Kit - Booklet, AV Clips, Whatsapp Messages, IVR for effective selling · 
• Executed the marketing plan for Phase 3 Digital Addressable System Implementation covering 150+ cities across India ·

MBA in Sales & Marketing