Gracie Muirhead

Mapped end-to-end customer journey processes to identify user engagement bottlenecks and identify strategic growth opportunities Conducted market research and customer behavior analysis to evaluate business performance and inform product strategy Collaborated with team members to synthesize qualitative data into executive decks and actionable recommendations

Customer Experience Strategy Intern - Riipen Labs X Sweetlife Flora - Remote/Waterloo, ON

(2026-09 - 2026-10)

• Mapped end-to-end customer journey processes to identify user engagement bottlenecks and identify strategic growth opportunities
• Conducted market research and customer behavior analysis to evaluate business performance and inform product strategy
• Collaborated with team members to synthesize qualitative data into executive decks and actionable recommendations

Content Writing Intern - Project: Lean on Me - Mississauga, ON

(2026-07 - 2026-08)

• Conducted academic research and published a comprehensive literature review on single-gender education impacts, synthesizing complex literature into publication-ready content
• Developed digital content tailored across distinct stakeholder groups and audience

Startup Laurier Student Consultant - STARTUP LAURIER CONSULTING PROGRAM - AFTER9 - Waterloo, ON

(2026-01 - 2026-04)

• Executed an operational workflow audit of e-commerce platforms to identify reporting discrepancies
• Documented and analyzed core operational processes to support improved reporting accuracy, compliance, and executive decision-making
• Worked with team members to clarify requirements and develop practical solutions

Events Organizer - LAURIER FILIPINO STUDENTS’ ASSOCIATION (LFSA) - Waterloo, ON

(2026-09)

• Collaborate with the events team to plan and coordinate student events, contributing activity concepts, event logistics, and execution plans
• Support event communications and promotional materials to encourage participation and engagement

Communications Lead - PROM COMMITTEE - APPLEWOOD HEIGHTS SECONDARY SCHOOL - Waterloo

(2025-02 - 2025-06)

• Led marketing and multi-channel communication strategies targeting 300+ students across digital platforms and announcements
• Designed and delivered presentations to steer forum discussions, resolve project friction, and secure consensus on event execution

Honours BA - Economics and Financial Management, Minor in Computer Science - WILFRID LAURIER UNIVERSITY (2029-05)

Ontario Scholar, Competition of Studies in French Immersion - APPLEWOOD HEIGHTS SECONDARY SCHOOL (2025-06)