Haleh Haft Lang

Brand and Social Designer with experience developing social-first campaigns, visual systems, and platform-native creative across branding, marketing, and digital environments. Focused on translating brand strategy and cultural insights into clear, engaging visual narratives designed for modern social platforms. Experienced in agency-style environments, creating campaign assets, social content systems, and cohesive brand visuals across multi-channel touchpoints.

Strong ability to balance storytelling, consistency, and visual impact while working across fast-paced, collaborative creative teams. Highly proficient in Figma and Adobe Creative Suite with experience in motion design, AI-assisted creative workflows, and end-to-end campaign development from concept to execution.

Designer at Independent Design Projects (2015-01 – Present)

• Built branding, visual identity systems, and marketing assets for startups, artists, and cultural organizations.
• Produced promotional campaigns, editorial layouts, and multi-platform visual systems across digital and print.
• Delivered end-to-end design solutions from concept to production, including brand systems, exhibition-related visual work, and coordination.
• Supported volunteer coordination and execution for community and student exhibitions, including event setup and user-facing experience.

Visual Designer at ASL19 (2021-01 – 2025-01)

• Led visual design systems for branding, social campaigns, digital marketing, and cross-platform creative initiatives.
• Produced motion graphics, illustrations, typography, and social-first creative assets for brand storytelling and integrated marketing campaigns.
• Crafted infographics, presentations, and campaign communication materials for marketing and internal teams.
• Evolved scalable design systems and style guides to ensure cross-platform consistency across digital and social campaigns.
• Built responsive UI for web and mobile, including wireframes and digital flows, collaborating closely with development teams using WordPress and HTML/CSS.

Visual Designer at N&E Jewellery (2018-01 – 2021-01)

• Shaped seasonal campaigns, social content, and visual storytelling assets for jewellery collections across print and digital platforms.
• Produced product visuals, exhibition displays, and social media content supporting brand identity.
• Structured layouts and visual assets for campaign collections, enhancing product presentation.

Graphic Designer at RE/MAX Right Choice (2016-01 – 2018-01)

• Led integrated digital and print marketing campaigns for real estate agents aligned with brand standards.
• Produced listing brochures, marketing collateral, presentation decks, and campaign signage to support sales and client engagement.
• Delivered digital assets for property listings and promotional campaigns, ensuring consistency across web and print platforms.
• Coordinated with agents and stakeholders to deliver time-sensitive marketing materials under tight deadlines.

Graphic Designer & Art Instructor at Pascal Academy (2015-01 – 2017-01)

• Designed school communications including brochures, banners, programs, and digital social content.
• Taught painting, illustration, graphic design, and motion graphics to students of all ages.

Certificate in UI/UX Design Program – George Brown College Continuing Education

Bachelor of Arts in Graphic Design – Azad Art and Architecture University