Heather Sanderson

I have built my career on being dependable, organized and able to manage multiple responsibilities at once. My background covers coordinating projects, schedules and logistics which has strengthened my ability to work efficiently, stay on task and meet tight deadlines, all qualities essential for reliable delivery work. I’m experienced in communicating clearly with teams, clients, and partners, ensuring accurate information and smooth operations.

I’ve consistently handled time‑sensitive tasks, managed changing priorities and maintained professionalism under pressure. Working independently has been a major part of my roles and I’m comfortable staying focused, self‑directed, and accountable throughout the day. I’m known for being detail‑oriented, calm, and committed to getting the job done right.

My work has always required strong planning, problem‑solving and the ability to adapt quickly, skills that translate directly to delivering products safely, on time and with excellent service. I have also worked as a delivery person a number of times.

General Manager/Marketing Automation Onboard Specialist /Event Manager/Project Manager at MoreSALES.ca (2012 – 2022)

• Manage and supervise subcontractors, vendors, clients and client projects
• Provide project support for the President, Designers and Copy Writers and other subcontractors
• Manage and facilitate events including set-up, logistics, advertising and catering in a variety of locations across Canada each year (ex. Toronto, Ottawa, Vancouver, Calgary, Edmonton and Halifax) including event sponsorship, online ticket ordering platform, website content management/integration & email marketing
• Contribute to the development, executing and management of marketing programs including client budgets
• Manage and maintain Marketing Automation program (SharpSpring) for MoreSALES, clients and support for both
• Create blogs, social media posts and email promotions/newsletter campaigns for MoreSALES and clients, managing, posting and reporting on statistics/trends
• Track and report on MoreSALES and client project budgets
• Market Research client projects including surveys
• Database management for MoreSALES & clients including cleasing, reorganization and onboarding into variety marketing automation/CRM platforms both directly and through API integrations.

DRIVER at Independent (2011 – 2012)

• Pickup and delivery of variety of items from medication, food, lab testing, flowers within the Guelph area.

Special Events Manager & Office Administrator at Junior Achievement of the Waterloo Region (2006 – 2011)

• Working in conjunction with the Special Event Committee Chairs and the Executive Director, planned and coordinated all aspects of the JA 5 fundraisers
• Provided project support for the Board of Directors, Executive Director and Special Events Committee members including agendas, minutes and all relevant documentation
• Recruited and trained volunteers where needed for events
• Managed and facilitated event set-up, logistics, speaker requirements, catering etc.
• Acted as a liaison with designers and printers in the development & distribution of advertising, mailings, posters, flyers, brochures, invitations, programs, event signage and other promotional materials
• Acted as a liaison with the media, developing media releases and finding innovative ways to increase opportunities to receive media coverage and increase attendance (including social media)
• Planned and managed the fundraising events such as advertising, promotion, ticket sales, prizes, licensing, brochures, programs, audio-visual needs/presentations, set-up and tear down of event location equipment, volunteer management during the events
• Member of the Junior Achievement of Canada National IT Advisory Committee involved in IT requirements as well as Corporate Website redesign

Office Administrator at Junior Achievement of the Waterloo Region (2004 – 2006)

• Collaborated with community partners, program providers, corporate sponsors, community service clubs and volunteers
• Developed, maintained and traced sponsorship packages to solicit sponsorship, cash & in-kind donations
• Maintained an effective MIS system for event and fund drive data, potential and existing sponsors• Updated and maintained Junior Achievement website
• Researched to bring new sponsors, donors, event participants
• Responsible for basic book-keeping (eg. invoice, collection, bank deposit)
• Draft meeting agendas and record minutes for committee meetings and other administrative duties including communication with board members, supporters, letters of appreciation, thank you letters and tax receipts.

Print Production Manager at Dynamite Imaging (1999 – 2004)

• Responsible for quality control and maintaining / ordering of inventory
• Prepared and maintained project scheduling among 3 departments
• Prepared quotes, problem-solving client problems, maintained production schedule
• Develop sponsorship packages, newsletters and other promotional materials

DRIVER at Independent (1997 – 1998)

• Deliveries in Hamilton to Mississauga for Marketing Agency.

Social Media Marketing – Conestoga College (2019 – 2020)

Diploma in Event Management – Conestoga College (2008 – 2010)

Diploma in Marketing (2000 – 2000)

Certified Course in Administration

Bachelor of Applied Science in Education of Exceptional Children – University of Guelph