Heena Devi

I am a versatile professional with a background in Computer Science Engineering and extensive experience in digital marketing. I specialize in SEO (on-site and off-page), performance analytics using tools like Google Analytics and SEMrush, and running impactful ad campaigns across Google, Instagram, Youtube and Facebook.

Recently, I completed a graduate certificate program in IT, Network Security, and Cloud Computing, reflecting my eagerness to expand my expertise into these dynamic fields. I am actively pursuing certifications to strengthen my technical skills and aim to bridge my marketing experience with my passion for IT and cloud technologies.

I thrive on learning, solving challenges, and contributing to innovative organizations. Whether it's optimizing marketing strategies or tackling technical projects, I bring a results-driven and adaptable mindset to every opportunity.

CDS Advisor Sales CAN | Daymon Worldwide Canada Inc 

Dec 2023 – Current,

 Guelph, Ontario 

• Assist customers with product inquiries and drive sales through upselling and cross-selling.
• Stay up to date on product knowledge and ensure shelves are stocked and organized.
• Process transactions and handle returns and provide after-sales support and resolve issues.
• Track sales and customer feedback as well as Set up and maintain product displays.
• Collaborate with team members for smooth operations and continuously learn and train new staff if needed

Digital Marketing Executive

Fivenson Studios (Remote)

Jul 2022 - Dec 2023

Michigan, United States

• Developed and executed comprehensive SEO strategies, resulting in a 70%+ increase in organic traffic within six months.
• Conducted in-depth keyword research and analysis to align content with audience goals, ensuring high search engine rankings for competitive keywords.
• Optimized website content, metadata, and internal linking structures to improve on-page SEO and enhance user experience.
• Proactively managed link-building efforts, acquiring high-quality backlinks to significantly boost domain authority and search rankings.
• Oversaw technical SEO aspects, including site structure optimization, crawling, indexing, and schema markup implementation, leading to improved search engine performance.
• Monitored SEO performance using tools like Google Analytics, Google Search Console, and SEMrush, generating insights and refining strategies to meet performance objectives.
• Collaborated with content creators to provide SEO guidelines and keyword recommendations, ensuring all content adhered to best practices for search engine optimization.
• Implemented local SEO strategies to enhance visibility in key geographic areas, driving targeted traffic to the website.
• Stayed up to date with industry trends and algorithm updates to maintain competitive and effective SEO strategies.
• Demonstrated expertise with tools such as Ahrefs, Screaming Frog, RankMath, and Yoast, and leveraged data analytics for informed decision-making.
• Provided data-driven reports and recommendations for continuous improvement in SEO and content marketing efforts, presenting key performance indicators (KPIs) to stakeholders.
• Monitored industry trends and algorithm updates to ensure best practices in SEO and adaptability to changes in the digital landscape.

SEO Junior Team Lead iMark Infotech Pvt. lmt.

Oct 2019- Feb 2023

Chandigarh, India

• Designed and executed both short-term and long-term SEO strategies, increasing organic visibility and traffic for client websites in competitive industries.
• Conducted in-depth competitor keyword and performance analyses, providing actionable insights to clients as well-developed content briefs with optimal page structures, boosting rankings for targeted keywords and improving overall site performance.
• Led comprehensive technical SEO initiatives, including site crawl optimization, mobile usability enhancements, and Core Web Vitals improvements, ensuring compliance with search engine algorithms.
• Managed outreach and link-building campaigns, earning high-quality backlinks that improved domain authority and rankings.
• Mentored and trained team members on emerging trends, SEO tools, and algorithm updates, fostering a culture of continuous learning and innovation within the team.
• Utilized tools like Google Analytics, Google Search Console, and SEMrush to analyze performance metrics, identify growth opportunities, and deliver actionable recommendations to clients.
• Partnered with clients to create tailored SEO solutions, achieving measurable results that aligned with their business objectives and designed user-friendly website wireframes and improved UX in collaboration with developers.
• Oversaw outreach and link-building efforts, using HubSpot to streamline campaign tracking, performance analysis, and client reporting.
• Conducted detailed competitor analysis and maintained keyword tracking to identify opportunities and refine SEO strategies tailored to client needs.
• Delivered training sessions on SEO best practices and analytics tools, empowering team members to apply cutting-edge techniques in their projects.
• Monitored algorithm updates, emerging trends, and new tools to deliver innovative and effective marketing solutions for diverse client portfolios.

Computer Science Tutor 

Airawat Coaching Academy

June 2016–July 2019

Patiala, India

• Teach the basics of HTML, CSS, Java, C, C++, and Algorithms
• Design assessments, including tests, quizzes, projects, and homework assignments, to evaluate students' understanding and progress.
• Follow the prescribed curriculum and cover content within the specified time frame.
• Assist students in making decisions regarding their courses, studies, and careers.
• Prepare unique presentations and lectures for meetings and consultations.
• Collaborated with students to complete homework assignments, identify lagging skills, and correct weaknesses.
• Communicating with parents or guardians to provide updates on students' progress, discuss concerns, and collaborate on strategies for improvement.

Bachelor of Engineering

Computer Science Engineering |I.K. Gujral Punjab Technical University Jalandhar, Punjab, India

March 2013 - July 2016 Graduate Certificate Program

Information Technology Network Security| Conestoga College | Waterloo, Canada

May 2023 – Dec 2023Graduate Certificate Program

Virtualization and Cloud Computing| Conestoga College | Waterloo, Canada

Jan 2024 - Aug 2024