Heena Devi

I am a versatile professional with a background in Computer Science Engineering and extensive experience in digital marketing. I specialize in SEO (on-site and off-page), performance analytics using tools like Google Analytics and SEMrush, and running impactful ad campaigns across Google, Instagram, Youtube and Facebook.

Recently, I completed a graduate certificate program in IT, Network Security, and Cloud Computing, reflecting my eagerness to expand my expertise into these dynamic fields. I am actively pursuing certifications to strengthen my technical skills and aim to bridge my marketing experience with my passion for IT and cloud technologies.

I thrive on learning, solving challenges, and contributing to innovative organizations. Whether it's optimizing marketing strategies or tackling technical projects, I bring a results-driven and adaptable mindset to every opportunity.

CDS Advisor Sales CAN | Daymon Worldwide Canada Inc 

Dec 2023 – Current,

 Guelph, Ontario 

• Assist customers with product inquiries and drive sales through upselling and cross-selling.
• Stay up to date on product knowledge and ensure shelves are stocked and organized.
• Process transactions and handle returns and provide after-sales support and resolve issues.
• Track sales and customer feedback as well as Set up and maintain product displays.
• Collaborate with team members for smooth operations and continuously learn and train new staff if needed

Digital Marketing Executive

Fivenson Studios (Remote)

Jul 2022 - Dec 2023

Michigan, United States

• Developed and executed comprehensive SEO strategies, resulting in a 70%+ increase in organic traffic within six months.
• Conducted in-depth keyword research and analysis to align content with audience goals, ensuring high search engine rankings for competitive keywords.
• Optimized website content, metadata, and internal linking structures to improve on-page SEO and enhance user experience.
• Proactively managed link-building efforts, acquiring high-quality backlinks to significantly boost domain authority and search rankings.
• Oversaw technical SEO aspects, including site structure optimization, crawling, indexing, and schema markup implementation, leading to improved search engine performance.
• Monitored SEO performance using tools like Google Analytics, Google Search Console, and SEMrush, generating insights and refining strategies to meet performance objectives.
• Collaborated with content creators to provide SEO guidelines and keyword recommendations, ensuring all content adhered to best practices for search engine optimization.
• Implemented local SEO strategies to enhance visibility in key geographic areas, driving targeted traffic to the website.
• Stayed up to date with industry trends and algorithm updates to maintain competitive and effective SEO strategies.
• Demonstrated expertise with tools such as Ahrefs, Screaming Frog, RankMath, and Yoast, and leveraged data analytics for informed decision-making.
• Provided data-driven reports and recommendations for continuous improvement in SEO and content marketing efforts, presenting key performance indicators (KPIs) to stakeholders.
• Monitored industry trends and algorithm updates to ensure best practices in SEO and adaptability to changes in the digital landscape.

SEO Junior Team Lead iMark Infotech Pvt. lmt.

Oct 2019- Feb 2023

Chandigarh, India

•Designed and executed both short-term and long-term SEO strategies, increasing organic visibility and traffic for client websites in competitive industries.

•Conducted in-depth competitor keyword and performance analyses, providing actionable insights to clients as well-developed content briefs with optimal page structures, boosting rankings for targeted keywords and improving overall site performance.

•Led comprehensive technical SEO initiatives, including site crawl optimization, mobile usability enhancements, and Core Web Vitals improvements, ensuring compliance with search engine algorithms.

•Managed outreach and link-building campaigns, earning high-quality backlinks that improved domain authority and rankings.

•Mentored and trained team members on emerging trends, SEO tools, and algorithm updates, fostering a culture of continuous learning and innovation within the team.

•Utilized tools like Google Analytics, Google Search Console, and SEMrush to analyze performance metrics, identify growth opportunities, and deliver actionable recommendations to clients.

•Partnered with clients to create tailored SEO solutions, achieving measurable results that aligned with their business objectives and designed user-friendly website wireframes and improved UX in collaboration with developers.

•Oversaw outreach and link-building efforts, using HubSpot to streamline campaign tracking, performance analysis, and client reporting.

•Conducted detailed competitor analysis and maintained keyword tracking to identify opportunities and refine SEO strategies tailored to client needs.

•Delivered training sessions on SEO best practices and analytics tools, empowering team members to apply cutting-edge techniques in their projects.

•Monitored algorithm updates, emerging trends, and new tools to deliver innovative and effective marketing solutions for diverse client portfolios.

Computer Science Tutor 

Airawat Coaching Academy

June 2016–July 2019

Patiala, India

• Teach the basics of HTML, CSS, Java, C, C++, and Algorithms
• Design assessments, including tests, quizzes, projects, and homework assignments, to evaluate students' understanding and progress.
• Follow the prescribed curriculum and cover content within the specified time frame.
• Assist students in making decisions regarding their courses, studies, and careers.
• Prepare unique presentations and lectures for meetings and consultations.
• Collaborated with students to complete homework assignments, identify lagging skills, and correct weaknesses.
• Communicating with parents or guardians to provide updates on students' progress, discuss concerns, and collaborate on strategies for improvement.

Bachelor of Engineering

Computer Science Engineering |I.K. Gujral Punjab Technical University Jalandhar, Punjab, India

March 2013 - July 2016 Graduate Certificate Program

Information Technology Network Security| Conestoga College | Waterloo, Canada

May 2023 – Dec 2023Graduate Certificate Program

Virtualization and Cloud Computing| Conestoga College | Waterloo, Canada

Jan 2024 - Aug 2024