Henry Cheng

Marketing Strategist with 5+ years of experience across multiple industries, including FMCG, consumer electronics, automotive, and healthcare. Proven ability to create data-driven marketing campaigns, lead cross-functional teams, and optimize production efficiency. Skilled in market analysis, project management, and digital marketing strategies. Adept with tools like Google Analytics, Adobe Suite, Tableau, Power BI, and SQL. Seeking roles in Marketing Strategy, Business Analysis in Canada.

- Increase online brand visibility and engagement by 25% within 6 months through the development and execution of integrated digital marketing communication plans for rebranding and product launches across multi-channel platforms.

• Deliver 100% of digital marketing assets (videos, display ads, social media creatives) on schedule and aligned with campaign KPIs, by collaborating with creative and media teams to produce high-impact deliverables including TVCs, digital posters, and paid social content.
• Enhance campaign targeting accuracy by 20% through data-driven market and consumer analysis using IPSOS, GWI, Google Trends, and social listening tools to identify emerging digital behavior and content opportunities.
• Improve brand preference rate by 15% within 6 months by leading user behavior research and applying insights from qualitative and quantitative methods to refine customer journey and optimize digital touchpoints.
• Collaborated across industries such as FMCG, electronics, and automotive. The brands include Luckin, Colgate, Darlie, Nestle S26, Google Pixel. 

MA in Integrated Communication in Emerson College