Office Assistant (Part Time) - MOBI Cart International - Canada
(2026-03)
- Answering emails, directing phone calls, and managing contact lists.
- Organizing calendars, booking appointments, and arranging travel/accommodations.
- Data entry, creating spreadsheets, preparing presentations, and handling document filing.
- Using tools like Skype, Zoom, and Google Calendar for coordination.
- Occasionally conducting online research, managing social media, or performing basic bookkeeping.
Digital Marketing Director - GTG Beauty - Lahore, Punjab, Pakistan
(2024-02)
- Implemented SEO best practices, improving organic search visibility and driving web traffic growth.
- Coordinated marketing automation tools to streamline lead generation and tracking efforts.
- Led social media strategy development, enhancing brand presence across multiple platforms.
- Guided the analytics team in producing actionable reports that improved decision-making processes.
- Optimized digital campaign strategies, resulting in a 25% increase in customer engagement.
- Developed and implemented a customer loyalty program, significantly enhancing repeat purchase rates.
- Built strong relationships with influencers and bloggers to create authentic content that resonates with target audience.
- Utilized data analytics to measure the effectiveness of digital campaigns; identified areas of improvement in order to optimize ROI.
- Coordinated cross-team efforts between departments such as sales, product development and customer service.
- Developed creative ideas for promotional activities that would help build customer loyalty and increase revenue growth.
- Collaborated with internal stakeholders to develop compelling content for website, email marketing, SEO and SEM campaigns, and social media channels.
- Monitored competitors' activities related to digital marketing initiatives in order to stay ahead of the curve.
- Successfully developed and managed digital campaigns to drive customer engagement, brand awareness, and lead generation.
Administrative Director - Construction Zone - Lahore, Punjab, Pakistan
(2014-10 - 2025-08)
- Utilized project management software to track progress and manage departmental tasks effectively.
- Conducted regular audits of administrative procedures to maintain compliance with industry standards.
- Facilitated communication between teams to ensure alignment on project goals and deliverables.
- Trained team members on operational best practices and company policies for consistent performance.
- Coordinated project schedules and resources to streamline construction processes and improve timelines.
- Identified inefficiencies in operations and implemented solutions that increased overall productivity.
- Supervised a team of 10+ employees; trained new hires on company processes and procedures.
- Monitored employee performance against established standards; provided constructive feedback when needed.
- Provided leadership in developing strategies to increase efficiency within the departmental structure.
- Cultivated strong relationships with vendors to negotiate contracts for services and products needed by the organization.
- Communicated with and provided guidance for external vendors and service providers to ensure organization, department and work unit's business needs were met.
- Facilitated interdepartmental communication between administrative services personnel and other departments.
- Learnt to operate new office technologies as were developed and implemented.
- Developed operational standards and procedures for work unit and department.
- Recruited and trained personnel to fill administrative services positions.
- Collaborated with departmental leaders to establish organizational goals, strategic plans and objectives.
- Interior Designing, creates functional, safe, and aesthetic indoor spaces by planning layouts, selecting fixtures and materials, and managing project execution
Senior Administrative Manager - Construction Zone - Lahore, Punjab, Pakistan
(2010-06 - 2014-09)
- Executed budget tracking processes, maintaining detailed records for financial accountability.
- Facilitated meeting agendas and documentation to promote effective communication among teams.
- Managed daily administrative operations across multiple projects to enhance workflow efficiency.
- Coordinated communication between project teams and stakeholders to facilitate timely decision-making.
- Oversaw procurement processes and vendor management to streamline supply chain operations.
- Developed training programs for new hires, increasing onboarding efficiency and team integration.
- Implemented a feedback system that enhanced team collaboration and reduced project delays.
- Efficiently managed multiple projects simultaneously while meeting tight deadlines.
- Established processes for tracking office inventory and supplies, resulting in cost savings and improved operations.
- Coordinated with multiple departments to ensure proper communication of projects and tasks.
- Cultivated relationships with vendors to negotiate contracts and secure favorable pricing on goods and services.
- Coached new employees on best practices for completing office duties effectively.
Event Planner Manager - Galaxy Event Planners - Lahore, Punjab, Pakistan
(2008-11 - 2010-04)
- Defining event scope, goals, themes, and detailed project plans.
- Coordinating venue sourcing, catering, transportation, AV, and decor.
- Selecting, negotiating with, and supervising vendors (e.g., sound engineers, florists, security).
- Developing budgets, processing invoices, and maintaining financial records.
- Overseeing event production, setup, troubleshooting, and tear-down to ensure smooth execution.
- Coordinating invitations, attendee registration, and promotional materials.
- Evaluating event success through surveys and creating final reports.
