Huma Qaisar

Experienced in organizational leadership and client strategy, with a proven track record of enhancing departmental efficiency and productivity through effective project management and team collaboration. Skilled in implementing digital marketing strategies and optimizing operations to drive growth. Seeking to leverage expertise in a senior leadership role to support organizational success.

Office Assistant (Part Time) - MOBI Cart International - Canada

(2026-03)

• Answering emails, directing phone calls, and managing contact lists.
• Organizing calendars, booking appointments, and arranging travel/accommodations.
• Data entry, creating spreadsheets, preparing presentations, and handling document filing.
• Using tools like Skype, Zoom, and Google Calendar for coordination.
• Occasionally conducting online research, managing social media, or performing basic bookkeeping.

Digital Marketing Director - GTG Beauty - Lahore, Punjab, Pakistan

(2024-02)

• Implemented SEO best practices, improving organic search visibility and driving web traffic growth.
• Coordinated marketing automation tools to streamline lead generation and tracking efforts.
• Led social media strategy development, enhancing brand presence across multiple platforms.
• Guided the analytics team in producing actionable reports that improved decision-making processes.
• Optimized digital campaign strategies, resulting in a 25% increase in customer engagement.
• Developed and implemented a customer loyalty program, significantly enhancing repeat purchase rates.
• Built strong relationships with influencers and bloggers to create authentic content that resonates with target audience.
• Utilized data analytics to measure the effectiveness of digital campaigns; identified areas of improvement in order to optimize ROI.
• Coordinated cross-team efforts between departments such as sales, product development and customer service.
• Developed creative ideas for promotional activities that would help build customer loyalty and increase revenue growth.
• Collaborated with internal stakeholders to develop compelling content for website, email marketing, SEO and SEM campaigns, and social media channels.
• Monitored competitors' activities related to digital marketing initiatives in order to stay ahead of the curve.
• Successfully developed and managed digital campaigns to drive customer engagement, brand awareness, and lead generation.

Administrative Director - Construction Zone - Lahore, Punjab, Pakistan

(2014-10 - 2025-08)

• Utilized project management software to track progress and manage departmental tasks effectively.
• Conducted regular audits of administrative procedures to maintain compliance with industry standards.
• Facilitated communication between teams to ensure alignment on project goals and deliverables.
• Trained team members on operational best practices and company policies for consistent performance.
• Coordinated project schedules and resources to streamline construction processes and improve timelines.
• Identified inefficiencies in operations and implemented solutions that increased overall productivity.
• Supervised a team of 10+ employees; trained new hires on company processes and procedures.
• Monitored employee performance against established standards; provided constructive feedback when needed.
• Provided leadership in developing strategies to increase efficiency within the departmental structure.
• Cultivated strong relationships with vendors to negotiate contracts for services and products needed by the organization.
• Communicated with and provided guidance for external vendors and service providers to ensure organization, department and work unit's business needs were met.
• Facilitated interdepartmental communication between administrative services personnel and other departments.
• Learnt to operate new office technologies as were developed and implemented.
• Developed operational standards and procedures for work unit and department.
• Recruited and trained personnel to fill administrative services positions.
• Collaborated with departmental leaders to establish organizational goals, strategic plans and objectives.
• Interior Designing, creates functional, safe, and aesthetic indoor spaces by planning layouts, selecting fixtures and materials, and managing project execution

Senior Administrative Manager - Construction Zone - Lahore, Punjab, Pakistan

(2010-06 - 2014-09)

• Executed budget tracking processes, maintaining detailed records for financial accountability.
• Facilitated meeting agendas and documentation to promote effective communication among teams.
• Managed daily administrative operations across multiple projects to enhance workflow efficiency.
• Coordinated communication between project teams and stakeholders to facilitate timely decision-making.
• Oversaw procurement processes and vendor management to streamline supply chain operations.
• Developed training programs for new hires, increasing onboarding efficiency and team integration.
• Implemented a feedback system that enhanced team collaboration and reduced project delays.
• Efficiently managed multiple projects simultaneously while meeting tight deadlines.
• Established processes for tracking office inventory and supplies, resulting in cost savings and improved operations.
• Coordinated with multiple departments to ensure proper communication of projects and tasks.
• Cultivated relationships with vendors to negotiate contracts and secure favorable pricing on goods and services.
• Coached new employees on best practices for completing office duties effectively.

Event Planner Manager - Galaxy Event Planners - Lahore, Punjab, Pakistan

(2008-11 - 2010-04)

• Defining event scope, goals, themes, and detailed project plans.
• Coordinating venue sourcing, catering, transportation, AV, and decor.
• Selecting, negotiating with, and supervising vendors (e.g., sound engineers, florists, security).
• Developing budgets, processing invoices, and maintaining financial records.
• Overseeing event production, setup, troubleshooting, and tear-down to ensure smooth execution.
• Coordinating invitations, attendee registration, and promotional materials.
• Evaluating event success through surveys and creating final reports.

M.A Politics - Politics & International Relations - International Islamic University Islamabad (2006-05)