Concept writer /Producer/Director
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Being an accomplished Creative Director, Producer and Film maker I have worked in top ad agencies of South Asia region, launched Mega brands in Pakistan including Walls ice-cream, Lifebuoy Shampoo, Surf Excel, Eva Cooking Oils, Dalda Cooking Range, Fair and Lovely, Vital Tea and Skincare, and now in Canada working on BMO, Grace Foods, LT foods , Western Union etc, from creative strategy to conceptual development & execution.
Top of all, few of these Campaigns were adapted by the region and considered a milestone in the history of the brand.
As a creative director and Ad filmmaker my imaginative instincts have always helped me stand out of clutter. A small but best example of my career lies in the ongoing campaign of Vital Tea, a local budding brand now stands as a strong competitor for multinationals, both in terms of thought provoking advertising themes and cost effective ad productions.
Starting my career as a junior concept writer and cutting all odds out, I landed in mainstream advertising as an entrepreneur, carrying on my shoulders the diversified portfolio of south-Asia region’s global and local brands
With over 15 years of experience in advertising industry, creating a turned around stories of the various FMCG brands with growth in market share exceeding up to 30-40%, was always an outcome of leading a team of focused, hardworking and innovative thinkers.
Being an accomplished Creative Director, Producer and Film maker I have worked in top ad agencies of South Asia region, launched Mega brands in Pakistan including Walls ice-cream, Lifebuoy Shampoo, Surf Excel, Eva Cooking Oils, Dalda Cooking Range, Fair and Lovely, Vital Tea and Skincare, and now in Canada working on BMO, Grace Foods, LT foods , Western Union etc, from creative strategy to conceptual development & execution.
Top of all, few of these Campaigns were adapted by the region and considered a milestone in the history of the brand.
As a creative director and Ad filmmaker my imaginative instincts have always helped me stand out of clutter. A small but best example of my career lies in the ongoing campaign of Vital Tea, a local budding brand now stands as a strong competitor for multinationals, both in terms of thought provoking advertising themes and cost effective ad productions.
Starting my career as a junior concept writer and cutting all odds out, I landed in mainstream advertising as an entrepreneur, carrying on my shoulders the diversified portfolio of south-Asia region’s global and local brands
With over 15 years of experience in advertising industry, creating a turned around stories of the various FMCG brands with growth in market share exceeding up to 30-40%, was always an outcome of leading a team of focused, hardworking and innovative thinkers.
Masters in Mass Communication , Workshops on Advertising and video productions
