Isam Matragi

Accomplished Digital Analyst with a strong background in the broadcast media sector, specializing in digital marketing and data analysis. Adept at leveraging analytical skills and technical expertise in SEO, analytics, SQL, e-commerce, Adobe Photoshop, HTML, and Python to drive strategic digital initiatives. Proficient in business analysis, showcasing a talent for uncovering valuable insights through market research.

Recognized for exceptional leadership, communication, and teamwork abilities, fostering a collaborative environment, and delivering top-notch results in digital strategy and management.

Digital Media Analyst | Digital Marketing Analyst | Insight Specialist | Data Analyst

• With 10+ years, I and executed all digital marketing initiatives including SEO, SEM, social, email marketing, campaign landing page testing, and audience retargeting. 
• Knowledge and skills in Digital Analytics, Data Visualization, Data Analytics, Pay-Per-Click Advertising, Conversion Rate Optimization, Media Planning.
• Bringing insights and effectiveness to advertisers through the use of cutting edge tech.
• Audit, Implementation and configuration of Google Analytics, Google Tag Manager, Creation of automated dashboards adapted to client's needs, Website' performance analysis. 
• SEM: Creation, Implementation and Management of Google AdWords Campaigns, Optimize campaigns according to client's needs 
• Report and analyze requirements for international OTT applications roll out

• Google Analytics

• PHP

• Google Search Console

• HTML/CCS

• Google Tag Manager

• Bootstrap

• Google AdWords

• JavaScript

• Google Data Studio 

• SQL/MySQL

• Google Optimizer

• Tableau

• Microsoft Power BI

• Data Analyst

• Adobe Analytics

• Microsoft Excel