Product Designer (Sole) at Cubbi (2025-06 – Present)
B2B2C SaaS, Food Service Operations
- Shipped SmartPrep personalization engine that drove +19% order frequency and +7pp weekly retention for adopters — designed onboarding, profile setup (80% chose frictionless auto-path), and personalized menu sorting used by 15-20% of all orderers
- Designed Credit Dashboard that moved 95% of businesses from Account Manager dependency to full self-service — reduced 40-field internal form to 12 inputs across 2 progressive steps, achieved 100% migration of all existing benefits including 25 with complex conditional logic
- Uncovered Simpson's Paradox in retention data — proved weekly reminders are 3x more impactful than push notifications (+20pp vs +6pp retention), leading to recommendation to default reminders ON (only 16% adoption vs potential 80%+)
- Designed web-to-app conversion strategy after discovering web users are a separate audience (86% web-only), not mobile users switching devices — web retention 21% vs mobile 41%, informing platform-specific UX approach for 2,500+ monthly active users
- Designed Bingo gamification system for new org activation — drove +9.1pp first-order conversion (56.8% vs 47.7%), +16% ordering frequency, and 2× weekly retention vs control group across 1,200+ users
- Built design system from scratch in Figma — reusable component library with variables/tokens, responsive interaction models ensuring consistency across React Native mobile and responsive web
Product Designer (B2B Platform) at MustardHub (2024-11 – 2025-04)
Contract, B2B2C SaaS, Peer Recognition & Rewards
- Led end-to-end product design for platform backbone — user research, wireframing, prototyping, visual design, and engineering handoff for CRUD operations, admin workflows, marketplace, billing, and in-app purchases
- Designed flexible reward program logic (recurring, scheduled, one-time) with configuration UI that enabled non-technical admins to launch programs independently
- Built modular component library and handoff documentation in Figma Dev Mode — reduced dev implementation questions 40%
Senior Product Designer, Engagement & Retention at PandaDoc (2021-11 – 2024-11)
B2B SaaS, Document Workflows
- Spearheaded Document Editor redesign — cut completion time 22%, lifted NPS +12, reduced churn 7%, boosted new user activation 8% through interaction design overhaul and multi-select capabilities
- Drove Dashboard Redesign that raised NPS +16 by clarifying status flows and streamlining task completion through improved information architecture
- Architected Repository Search & Filtering — achieved 95% first-screen relevance and +27 CSAT for managers of 20+ employee organizations through data-driven design with Amplitude and FullStory
- Shipped Self-Service Reporting tool — reduced CS manual workload 15%, freed 2 engineering teams, reached 60% adoption in Q1 by automating workflows that previously required human intervention
- Designed Notifications System from scratch — severity and role-based multichannel delivery logic serving the entire user base
- Partnered with 3 engineering squads and executives — led design critiques, facilitated cross-team workshops, presented to leadership to secure resources for strategic initiatives
- Evolved the design system with new component patterns; conducted usability testing, A/B testing, and user research using JTBD frameworks and customer journey mapping
- Mentored junior designers on craft and process; advocated for user-centered design across the organization
Senior Product Designer, Scanner Pro (Sole) at Readdle (2019-06 – 2021-10)
iOS/iPadOS B2C App, Millions of Users
- Led full structural redesign of Scanner Pro (Apple's Editor's Choice, 4.9★, 327K reviews) — grew user base from 7M to 9M+, reached #1 in Business category across 20+ countries
- Designed and launched subscription model from scratch — paywall flows, upgrade pages, feature gating with A/B testing for conversion optimization, creating a new recurring revenue stream from zero
- Shipped multi-page editor with swipe navigation (replacing 10-step repetitive cycle), nested folders, and multilingual OCR-powered search — support tickets about lost originals dropped significantly after making edit states visible and reversible
- Co-created ML document recognition with 500+ beta community (4,000+ tagged documents in one week) — achieved 92% accuracy on automatic document type detection, removing manual configuration for users
- Built and owned iOS/iPadOS design system; mentored 1 designer; contributed to hiring for design team growth
Product Designer at Independent (2016-01 – 2019-06)
B2B/B2C/B2B2G, Various Industries
- Designed a B2B2G legal SaaS platform for court document filing — complex multi-step workflows, conditional logic, and compliance-driven UX serving legal professionals and government agencies (1.5 years)
- Delivered end-to-end product design for clients across SaaS, e-commerce, and enterprise — research, wireframing, UI design, prototyping, and developer handoff
- Built long-term client relationships with repeat engagements, managing scope, timelines, and stakeholder communication independently
Senior UI/UX Designer at MaxBill (2014-01 – 2016-01)
B2B SaaS, Telecom & Utilities
- Designed enterprise UX for DevOps tools and B2B package configurator with user segmentation and A/B testing — applied systems thinking and service design principles
- Introduced BPMN for visualizing non-linear business flows — improved onboarding efficiency and reduced deployment time
- Created scalable UI patterns across the platform, reducing design debt and improving cross-team consistency
