J C

Creative Director & Photographer crafting a recognizable visual language for fashion, lifestyle and jewellery brands, celebrity & talents, or companies that value elegant representation. Proven track record with features in leading media and a high-end portfolio. My work spans the full range of production — from social-media content to high-level campaigns, lookbooks, and e-commerce.

I conceive and shoot complex productions while actively exploring AI and integrating it into my creative process with intention and precision.

Creative Director & Photographer at Freelance / Independent (2022-09 – Present)

• Lead creative direction and photography for fashion and jewelry brands, producing campaigns and lookbooks with a cohesive, elegant visual language for Toronto-based and international clients.
• Deliver conversion-focused e-commerce and product photography for online retailers, from art direction and styling through to final retouching.
• Build brand and content programs for lifestyle clients, shaping visual identity and narrative across Instagram, TikTok, and Pinterest.
• Integrate AI tools into concepting and post-production to accelerate delivery and expand creative range while keeping a signature, hand-crafted aesthetic.

Creative Director, Photographer at Heels Creative Agency (2019-01 – 2022-09)

• Crafting a unique, consistent brand voice that aligns with brand values and resonates with target audiences, ensuring cohesive messaging and strong brand recognition.
• Developed sustainable visual strategies, incorporating eco-conscious elements into brand storytelling.
• Achieved consistent growth in audience engagement through innovative social media content and integrated marketing campaigns.
• Collaborated with cross-functional teams to ensure creative assets met business objectives and maintained brand consistency.
• Led creative strategy for eCommerce, social media, and print campaigns, ensuring brand consistency across all channels.
• Collaborated with textile experts to develop content showcasing innovative materials and ethical practices, boosting client credibility in sustainable markets.

Creative Director at TWIN PICS Agency (2014-09 – 2018-12)

• Directed the conceptualization and execution of brand campaigns for fashion and lifestyle clients, enhancing brand recognition and market impact.
• Spearheaded content strategy for social media, ensuring visually cohesive narratives across platforms.
• Designed high-quality visuals that drove a 15% increase in click-through rates on eCommerce platforms.

Staff Photographer, Junior Creative Director at Babylon Publishing House (2011-05 – 2014-07)

• Photography: Product Photography, Celebrity Photography, Editorial Photography, Portrait Photography, Beauty Photography.
• Content Creation & Strategy: Cover Stories, YouTube Video Creation, Branded Integrations, Digital Content Strategy.

Fine Arts – Kyiv National University of Construction and Architecture (2006-09 – 2011-08)