Jane Chua

High-impact Retail Executive with 18+ years of expertise driving multi-million dollar revenue growth for global fashion brands. Specialized in Flagship & High-Volume environments, currently directing merchandise strategy for a Top 5 National Store ($10M+ annual turnover). Expert at leveraging data-driven visual architecture and strategic delegation to lead large cross-functional teams (25+) in achieving elite-level KPI targets, inventory velocity, and operational excellence across complex retail footprints.

Visual Manager (Flagship) - H&M CANADA

(2021-10)

• Spearhead end-to-end merchandise and visual strategy for a Top 5 National Volume Store, serving as a regional benchmark for visual excellence and $10M+ annual commercial performance.
• Lead and mentor a high-performance team of 25+, including 4 Department Managers and 3 Visual Leads; implemented a "Managing Managers" framework to ensure seamless 360-degree execution.
• Bridge the gap between corporate creative vision and store-level profitability by analyzing weekly KPIs to reposition high-margin categories, consistently exceeding district growth targets.
• Engineered "Truck-to-Floor" systems for high-density inventory flow, maximizing sell-through rates and floor productivity in a high-traffic urban environment.

Product Manager - LE CHATEAU

(2019-11 - 2021-07)

• Orchestrated multi-category merchandising strategies during critical brand transitions, maintaining 100% inventory accuracy and significantly reducing stock shrinkage.
• Conducted store-level audits to identify revenue-driving opportunities; repositioned underperforming product lines to capture untapped market share.
• Directed high-profile seasonal launches and in-store events, aligning visual storytelling with national marketing campaigns to maximize foot traffic.

Visual Merchandiser - URBAN PLANET

(2008-09 - 2018-04)

• Utilized performance data and trend reports to re-engineer store layouts, consistently exceeding sales targets through strategic placement of high-volume products.
• Developed and led training modules for visual standards and commercial storytelling, ensuring brand consistency and fostering a culture of high performance.

Flight Crew - AIR TRANSAT INC.

(2018-04 - 2018-05)

• Managed passenger safety and service excellence in a highly regulated, high-pressure environment.

Master's - Business Marketing - Centennial College

College Diploma - Fashion Marketing & Merchandising - International Academy of Design & Technology