Marketing Content Writer at Tyndale University (2023-01 – 2024-09)
Developed and crafted engaging marketing content with SEO optimization and consistent brand voice
- Develop engaging marketing content, including website copy, articles, press releases, and social media posts
- Craft compelling emails, utilizing effective storytelling techniques and persuasive language
- Incorporate SEO best practices into copy to improve search engine visibility
- Ensure consistent brand voice and messaging across all marketing content
Corporate Writer at EllisDon (2020-09 – 2022-01)
Copyedited and created SEO-focused content, managed marketing collateral and proposal responses
- Copyedited content for grammar, style, punctuation, spelling, and consistency with marketing standards
- Wrote SEO-focused content that reflected the company's brand, including blog posts, promotional material, informational guides, and video scripts
- Created and edited project profiles, resumes, content libraries, and marketing collateral for use in proposals
- Worked with proposal specialists to create customized proposal responses under tight timelines
- Identified customers' needs and gaps in company's content in order to pitch new topics accordingly
Communications Coordinator at Ryerson University (2018-03 – 2020-06)
Wrote articles, managed media relations, coordinated university events coverage, and maintained social media presence
- Wrote news and feature articles quickly and accurately
- Provided media relations support by writing press releases, responding to media requests, and tracking media coverage
- Covered university-wide events by taking photographs, shooting videos, and writing articles
- Maintained the university's social media presence and developed and managed successful social media campaigns
- Developed a bi-weekly newsletter and managed its distribution
Digital Copywriter at Elite Digital (2017-01 – 2018-02)
Wrote SEO-friendly content and developed marketing strategies in collaboration with design and social media teams
- Wrote SEO-friendly content and compelling copies, including call-to-actions
- Wrote in different tones and styles for a variety of brands
- Brainstormed and generated results-oriented content and campaign strategies
- Collaborated with designers and social media manager on all marketing projects
Reporter/Communications Associate at Fashion Studio7 Magazine (2012-06 – 2017-03)
Organized communications, wrote engaging lifestyle features, and increased readership through SEO optimization
- Organized all communications, including press releases and newsletters
- Wrote highly engaging lifestyle features
- Increased readership by incorporating SEO best practices into articles
