Jazriel Pecson

Marketing professional with experience in retail marketing, ecommerce, trade shows, and brand activation within the wellness and CPG industry. Skilled in campaign coordination, Amazon Marketplace optimization, event marketing, and consumer engagement strategies. Proven ability to support ecommerce growth, execute cross-functional marketing initiatives, and strengthen brand presence through digital marketing, retail partnerships, and experiential activations.

Marketing Coordinator at Vitality Products Inc. (2024-01 – Present)

• Supported retail marketing activations and merchandising initiatives with key partners including Whole Foods, Nature's Emporium, and Body Energy Club across BC and Ontario.
• Coordinated brand ambassador programs, in-store demonstrations, and experiential marketing activations to drive consumer engagement and product education within the wellness industry.
• Planned and executed 7+ trade shows and industry events, including Natural Products Expo West and CHFA NOW, managing booth logistics, promotional materials, sampling, and customer engagement.
• Collaborated cross-functionally with sales, operations, and external vendors to support product launches, retail promotions, and marketing campaigns.
• Supported lead generation and partnership development efforts at national trade shows, contributing to new distributor opportunities in the U.S. market.
• Managed Amazon Marketplace marketing initiatives, optimizing advertising campaigns, product listings, and creative assets, contributing to monthly sales growth of approximately $50K–$52K — nearly double the previous year.
• Achieved a 1% click-through rate (CTR) on Amazon advertising campaigns through strategic keyword targeting, creative optimization, and listing enhancements.
• Assisted with digital marketing, SEO, social media content, and AI-supported marketing workflows to improve online visibility, engagement, and campaign efficiency.

Marketing Assistant at Westpoint Naturals (2023-05 – 2024-01)

• Supported brand rebranding initiatives, contributing to visual identity updates, brand consistency, and digital marketing assets across online channels.
• Captured and edited product photography for e-commerce platforms, social media, websites, and digital marketing campaigns.
• Conducted market research, competitor analysis, and performance reporting to identify consumer trends and optimize marketing strategies.
• Created SEO-optimized website content, including product descriptions, blog posts, and promotional copy, to improve organic search visibility and website traffic.
• Manager ecommerce product listings, pricing, promotions, and customer reviews across Amazon, Seller Central, Faire Wholesale, and Well.ca.
• Maintained and updated WordPress website content to ensure brand consistency, functionality, and content accuracy.
• Developed email marketing campaigns and newsletters through Mailchimp to support customer engagement and retention initiatives.
• Executed social media content calendars and monitored engagement metrics to optimize digital content performance and audience growth.

Administrative & Marketing Assistant at RIZE Fitness - Integrated Health Clinic and Gym (2021-02 – 2023-05)

• Managed Amazon Seller Central operations, including product listings, pricing, promotions, and customer reviews, contributing to sell-out inventory performance for workout equipment.
• Assisted with website design and functionality improvements to enhance usability, readability, and customer experience.
• Coordinated inventory tracking and price auditing to support operational accuracy and sales performance.
• Supported supplement sales and customer engagement through strong interpersonal communication and client follow-up.
• Assisted with social media content creation, including photography and video content to promote gym services and client engagement.
• Utilized platform and tools including Jane, Google Workspace, Slack, Canva, Mailchimp, and Amazon Seller Central.

Marketing Management - Communications – British Columbia Institute of Technology