Jerome

Dynamic fitness operations and business leader with 15+ years of experience leading high-performing teams, driving revenue growth, developing top-performing fitness professionals, and managing multi-club operations. Recognized as the #1 Fitness Manager in Durham, a three-time GoodLife Top 500 performer, and founder of Infinite Performance.

Founder - Infinite Performance

(2020-01)

• Conduct fitness assessments to evaluate client needs and goals
• Design and modify personalized workout programs based on client progress
• Coach clients on proper exercise technique, motivation, and accountability
• Provide basic lifestyle and nutrition guidance within scope of practice
• Track, document, and analyze client progress to demonstrate results
• Build trust-based, professional relationships to support long-term client retention
• Market services through social media, networking, and client referrals
• Manage pricing, budgeting, expenses, and basic tax considerations
• Set business goals related to client growth and revenue and develop strategies to achieve them
• Continuously develop training skills and business knowledge
• Leverage technology and training platforms to streamline operations and offer virtual services

Team Development Manager - LifeTime Fitness

(2017-01 - 2020-12)

• Successfully coach a team of 10 Personal Trainers to achieve and/exceed their personal goals every month
• Conduct fitness professional file audits each month
• Plan and manage the execution of hitting the old business and new business of the clubs monthly goal
• Conduct shadows for member experience interactions to assure a quality experience
• Act as a the Manager On Duty during designated time blocks
• Attend weekly business and education meetings as well as national leadership calls
• Oversee the onboarding of all new trainers within their first 6 months of hire
• Run weekly Cohort and education meetings
• Use all required safety devices and personal protection equipment to comply with all company safety rules

Regional Manager - Goodlife

(2015-01 - 2017-12)

• Oversee daily operations across multiple clubs to ensure consistent adherence to company policies, procedures, and standards
• Ensure all facilities are clean, safe, and well-maintained, including oversight of equipment maintenance
• Lead operational readiness for new, renovated, or acquired clubs to ensure successful openings
• Manage regional club budgets to achieve revenue targets while controlling expenses
• Drive sales targets and support sustained membership growth
• Lead recruitment and onboarding of direct reports, including General Managers
• Coach, develop, and manage performance of all direct reports
• Conduct regular conference calls and one-on-one meetings with club managers to reinforce expectations and priorities
• Foster a positive, inclusive club culture for associates and members
• Champion customer service excellence by training staff on effective service delivery and issue resolution

Bachelor of Arts (B.A.) - Kinesiology and Health Science - York University (2020-12) Toronto, ON

Diploma - Mechanical Engineering Technology - Centennial College (2009-12)