Jessica Baker

I currently work as the Communications Director for Innovate Energy, the private partner consortium involved in the Energy Services Acquisition Program (ESAP) with Public Services and Procurement Canada. Thus far I have created a multi-faceted communicative approach to engage stakeholders and appease ourclient. The two-prong advantage I have for this role at EDC, is my experience working with the Government of Canada, the City of Ottawa and Ville de Gatineau, and my background in communications, marketing and public relations.

The relationships I have fostered working on the ESAP project make me an ideal candidate with a larger role in communications and corporate outreach. Within a diverse, modern company my experience helming the communications of different networking channels,writing differentiated stakeholder engagement plans, contributing to employee touchpoints, problem solving for cross functional projects and close relationships with key stakeholders would allow me to achieve the goals necessary for this important role. EDC is an innovative and dynamic organization within the Canadian landscapethat needs a future- focused and competitive strategist to advocate their mandate.

Relevant and enticing communicative strategy is a benchmark for success in a social media focused world. The innovative and supportive approach I maintain is congruent withclient trust and stellar stakeholder relations.

January 2020-present: Communications and Public AffairsDirector, Innovate Energy [a consortium of PCL Construction, EQUANS Services Canada (formerly ENGIE Services Canada) and Black and McDonald Ltd.]

• Lead communications and public affairs executive forall government relations and stakeholder engagement, for Energy Services Acquisition Program (ESAP) $3.2 billion P3 project with federal government (PSPC)
• Lead media relations spokesperson and project spokesperson for largest federal government initiative dealing with energy and climate change strategy (representing private sector)
• Developed and executed all communications protocol (communications plans, integrated government and stakeholder plans, social media/media strategies, website development/content, news releases, videos, infographics and marketing collateral/brand management) for ESAPfollowing the approval of Public Services and Procurement Canada (in EN and FR)
• Worked with various levels of federal and municipal government to advocate for ESAP including small group meetings of community engagement, Hydro Quebecoutreach, environmental NGOs and MPs, Indigenous Engagement with Algonquins of Pikwakanagan First Nations
• Developed productive working relationships with many stakeholders, government and industry professionals
• Speaking Note writer for Minister Filomena Tassi
• Lead spokesperson for all crisis communications
• Liaison between PSPC and the private partners (PCL Construction, EQUANS Services Canada (formerly ENGIE Services Canada), Black&McDonald, WSP and bbb architects; in-depth experience working with federal government approval process
• Developed expansion strategies for ESAP to reach private sector
• Fosters strong relationships across several industries (federal and municipal government, infrastructure, and facilities)
• Strong community ties throughout the City of Ottawa and Ville de Gatineau
• Provides sound advice on media strategies for PSPC and private partners involved
• Translates difficult and esoteric energy information into cohesive, easy to understand information for public (in FR and EN)

2018-2019: Internal Communications/Hospitality Maple Leaf Sports and Entertainment

• Developed strategies to ameliorate client relations with key stakeholders
• Developed internal events through Workplace related to hospitality and customer service workers
• Operated in a fast-paced environment while Raptors and Leafs were in playoffs (Raptors won that year)
• Customer facing skills to oversee critical communicative responses
• Drove mandates of peer/work culture promoting diversity, inclusivity and equality

2011-2016 Mining Industry Communications Manager (IAMGOLD & Paramount Gold)

• Developed and executed communications protocol including plans, social media posts, annual reports, investor updates, news releases, videos and other marketing collateral
• Managed all stakeholder/investor relations
• Worked with federal and municipal governments in countries/towns where IAMGold helmed mines, fostering strong professional ties over differing levels of government
• Advocated on behalf of mining industry to federal government in wake on depreciation of gold
• Managed crisis communications
• Developed strategies to engage partnerships within mining, government and related industries
• Developed social media and website strategies to gain traction successfully
• Translated technical information into simpler, clearer, cleaner articles, news releases, social content
• Use of tools for analytics and measurement of social media website

February 2010-2015: Communications Director, Canadian Clean Energy Conferences/ Energy and Mines

• Performed all logistical and strategic communicative duties for planning and implementing conference programs that cover a wide range of complex environmental topics
• Created an effective display of promotional material for differing event sponsors using creative initiative
• Cultivated relationships with internal and external stakeholders and business relationships involving sponsors
• Effectively used social media as a communicative strategy
• Researched and reported travel arrangements for speakers and participants
• Managed the flow of participants and speakers in French and English
• Organized staffing and venue for event and managed staff
• Worked on budgeting to ensure accountability an receipts of payment, contractual matters with vendors, and supplier needs
• Onsite delegate and speaker registration and entry management (bilingual)
• Onsite management of enquiries desk (bilingual)
• Speaker management and assistance (bilingual)
• Exhibitor management – managing exhibitor/sponsor logistics and expectations
• Venue liaison – room management, event layout, menu selection, refreshment logistics

2004-2007 Carleton University, Ottawa

BAH in English Literature, minor in Marketing/Communications

1998-2001 Queen’s University, Kingston

BA in English Literature

2011-2013 Algonquin College, Ottawa

Post graduate certification in Technical Communication

WSET 3 and Certified Sommelier through Court of Master Sommeliers

2004-2007 Carleton University, Ottawa

BAH in English Literature, minor in Marketing/Communications

1998-2001 Queen’s University, Kingston

BA in English Literature

2011-2013 Algonquin College, Ottawa

Post graduate certification in Technical Communication

WSET 3 and Certified Sommelier through Court of Master Sommeliers