Corporate Communications Manager (Maternity Cover) - Tucows - Remote, Canada
(2025-04 - 2026-03)
- Oversee internal and external communications across multiple internet infrastructure, domain services, and telecom business units, supporting a remote 1,000+ employee business, ensuring strategic alignment with each brand's business goals.
- Developed and executed a targeted external comms strategy for a telecom business unit, generating 400M media impressions, resulting in 30 new business leads directly attributed to earned digital coverage.
- Serve as a company spokesperson for media enquiries, providing strategic counsel to C-suite on high-profile issues, crisis response, and brand reputation.
- Leverage AI-assisted content and stakeholder communication tools to accelerate campaign ideation and reporting insights.
- Implemented social media and digital engagement strategies, driving +30% YoY engagement within one quarter.
- Lead cross-functional initiatives with HR, marketing, and business units to improve employee engagement and organizational alignment.
- Key Achievement: Organized Tucows' first global AI Summit (80–100 attendees), overseeing budget, creative direction, and logistics to deliver a seamless, high-impact experience, boosting cross-team collaboration and industry visibility.
Senior Account Manager - Fleet Street - London, United Kingdom
(2023-10 - 2024-08)
- Led a 10-person team across B2B, corporate, financial services, travel, and consumer tech clients, driving global PR, earned media, influencer, and experiential campaigns, achieving 20% growth in new business leads.
- Consulted as strategic advisor on global comms frameworks and strategy, narrative development, and brand positioning, elevating client visibility and credibility.
- Owned multi-account budgets and external partners, negotiating influencer and vendor contracts while ensuring compliance, timelines, and delivery.
- Advised senior stakeholders and C-suite clients on reputation management, corporate narrative, and executive positioning, particularly across high-growth and investor-facing environments.
- Turned audience insights and media intelligence into culturally relevant narratives, collaborating with internal teams and agency partners to elevate impact and secure top-tier coverage.
- Created mentorship program for junior team members, fostering industry knowledge, accountability, and high performance across accounts.
- Key Achievement: Recognized as a "30 Under 30" Restaurant Marketer & Innovator for leadership and strategic storytelling.
Freelance PR and Strategy Consultant - Freelance PR and Strategy Consultant (Project Based)
(2024-12 - 2025-04)
- Crafted brand narratives, media materials, influencer campaigns, and experiential activations for luxury hospitality and lifestyle clients (£1–2M turnover), driving measurable brand awareness, engagement, and earned media visibility.
- Developed and executed strategic partnership campaigns, expanding client networks and industry engagement.
- Delivered end-to-end rebrands and content strategies, including website redesign, photography, brand positioning narratives, and customer journey optimization, achieving 98% positive audience sentiment.
- Led, planned, and executed product launches, influencer collaborations, and experiential campaigns, driving measurable growth in social engagement and audience reach.
- Key Achievement: Implemented a results-driven social strategy for a restaurant client, boosting Instagram engagement by 25% in one month.
Account Manager - Fleet Street - London, United Kingdom
(2022-07 - 2023-10)
- Acted as brand spokesperson, managing global, national, and regional media inquiries across lifestyle, hospitality, and CPG accounts.
- Built and maintained strong relationships with top-tier consumer, trade, and broadcast media, securing regular TV coverage and high-impact press to enhance brand visibility and leverage executive thought leadership opportunities.
- Developed and executed multi-market earned media campaigns and media fam trips, securing 100+ media placements and elevating brand visibility and market position.
- Collaborated closely with clients and internal teams to identify timely stories, spokespeople, and moments that translated complex or experiential offerings into compelling coverage.
- Key Achievement: Won and retained a specialist growth capital investor in the luxury hospitality and lifestyle sectors, advising on strategic communications and emerging growth themes to build profile and credibility.
Senior Account Executive - Fleet Street - London, United Kingdom
(2021-07 - 2022-07)
- Secured 5+ national TV features in a quarter, contributing to a 40% uplift in earned media value for clients.
- Managed multi-channel influencer and media initiatives, achieving ~60% increase in social and earned media engagement compared to prior campaigns.
- Delivered high-profile events and activations, increasing social engagement by 30%, elevating brand presence in premium hospitality environments.
- Key Achievement: Secured 400+ media placements across top-tier national and trade outlets, driving +40% in earned media value, accelerating brand visibility and market positioning.
Account Executive - Houston - London, United Kingdom
(2019-11 - 2021-07)
- Supported integrated corporate, consumer, and financial PR for FTSE 100 clients across travel, retail, media, investment, and hospitality, translating complex business objectives into clear, newsworthy narratives.
- Built and maintained relationships with top-tier media, driving visibility across global, trade, lifestyle, and financial outlets.
- Key Achievement: Converted a project-based global travel client into a retained account by refining brand narratives and securing coverage in Vogue, Tatler, Bloomberg, and CNBC, establishing long-term media partnerships and driving sustained brand exposure.
New Business Executive - Ketchum - London, United Kingdom
(2019-03 - 2019-11)
- Collaborated with senior executives on global pitches, managing RFPs, RFIs, and creative assets to translate complex business objectives into winning strategies, securing high-value client acquisitions.
- Key achievement: Developed and led a winning pitch for a European expansion project for a major US restaurant group, securing the account and demonstrating strategic advisory and business development impact.
Marketing and Communications Manager - Blue Engineering - London, United Kingdom
(2018-07 - 2019-03)
- Managed marketing and media communications, overseeing website and content updates, partnerships, and PR initiatives to increase brand awareness and audience engagement.
- Key Achievement: Developed a PR strategy that doubled Instagram following in one month, increasing new business leads by 50%.
Sales and PR Associate - Mulberry - London, United Kingdom
(2015-02 - 2018-07)
- Managed VIP client engagement, PR support, and brand partnerships, fostering long-term relationships with high-net-worth individuals, celebrities, and luxury brands.
- Key Achievement: Developed and launched a successful events program, securing a brand partnership with Diptyque, leading to a 30% increase in repeat clients and average transaction value (ATV).
