Jessica Paredes

A highly detailed and analytical trend forecaster with 7 years fashion experience. Adept in establishing and maintaining interpersonal and business relationships, data analysis, and forecasting Trends. An exceptional interest in upcoming movements within the fashion and beauty industry, the ability to regularly keep up to date with the commercial and premium environment, strong communication skills with people at all levels and the ability to make decisions under pressure through effective negotiations.

DATA ANALYST/TREND FORECASTER WGSN: FEB 2022 - PRESENT

• Proficient in utilizing tools such as Python, R, SQL, and Excel to conduct in-depth data analysis. Able to extract meaningful insights from complex data sets to drive informed business decisions.
• Demonstrated understanding of consumer insights, key trends, and drivers across diverse sectors including the global fashion market and beauty industry.
• Skilled in using data strategically by formulating targeted inquiries, employing sophisticated analytical methodologies, and identifying high-value insights, future strategies, and growth opportunities.
• Researching and creating solution-driven content, showing a clear understanding of the client needs. Delivering this content in either written, visual or video format.
• Proficient in generating visually impactful charts and tables that translate complex data sets into insightful views, aiding in the identification of key business issues and opportunities.
• Familiarity with both quantitative and qualitative research methodologies, capable of integrating these approaches to produce comprehensive reports with data integrity at the core.
• Ability to tackle the challenge of extracting business intelligence from large data sets, coupled with a knack for seeing beyond the numbers to identify underlying trends and patterns.
• Demonstrated project management skills, ensuring timely delivery of projects that align with objectives and deliver relevant, insightful, and commercially successful outcomes.
• Continuously advancing technical knowledge in data analysis tools, methodologies, and industry trends, in addition to developing a deep understanding of the covered sectors.
• Contributed to the research and development of macro and micro trends as part of a designated forecast team, actively contributed to the content direction for WGSN Trend Days.
• Provide clients with insight on future strategies and growth opportunities

• Creating trend reports for designers prior to each season sketch week 
• Producing a weekly trend analysis to present back to the team 
• Actively researching opportunities and new strategies prior to meetings and presenting these back to Managing Director and Team 
• Researching consumer trends and providing actions to boost sales
• Using weekly sales data to create sales stories and business acumen
• Presenting to Managing Directors in weekly trades and monthly sign offs
• Building and maintaining excellent relationships with suppliers across the Globe 
• Building visual presentations for sales and top sellers
• Introducing and managing the Critical Path, Sample Tracker and Range Plans 
• Overseeing the training and development of Buyers Admin Assistants across the brand 
• Working closely with sourcing, ethics, and sustainability teams for initiatives within the brand 
• Working closely with social media and editorial teams to create the best content for the brand 
• Managing the lead times for 600 styles across all categories, to deliver on a strict deadline 
• Managing the buy for Knitwear, Jersey, Accessories and Shoe categories 

• Supporting the Buyer and the Merchandising Team with daily tasks, to ensure the buying process runs smoothly.
• Create monthly Trend reports and Competitive shops, presenting these back to teams 
• Analysing weekly sales and presenting sales stories back to the brand 
• Liaising with Suppliers and taking ownership of the department’s critical path. 
• Developing and buying small ranges for Eid. 
• Analyse competitors ranges and pinpoint styles we are missing or maximising on 

Fashion Retail Academy (2015 – 2016)

Level 4: Buying and Range Planning Diploma – Merit