Jisha Koshy

I am a focused, persevering and hardworking individual with a solution-oriented approach to work and life. With more than a decade of experience in Brand Management, I’ve worked with global and national legacy brands in India. My background includes extensive experience client servicing, brand management and a brief time in marketing, which has enhanced my ability to understand both brand strategy and business perspectives.

This has made me skilled at managing client expectations, delivering quality campaigns, and ensuring effective communication between clients and teams.

MULLENLOWE LINTAS, BANGALORE, INDIA

Sr. Brand Services Director

June 2019 – Dec 2023

• Handled the various CPG businesses from biscuits, cookies, croissant, wafers to green tea and coffee.
• Led the category launch for Britannia Treat Croissant, which helped the brand become a 1 billion brand in a year.
• Led the innovation launch of thin coffee biscuits, Britannia Biscafe, under the existing extensive category of cracker market in the country, leading to a 20% market share gain in a year in the south regional markets.
• Building on the brand's legacy, Britannia Marie Gold's ‘2nd Innings’ campaign redefined the entrepreneurial narrative for homemakers restarting their careers.
• Launched Britannia 5050 Potazos, a new format under the legacy brand of Britannia 5050 in an existing extensive category of cracker biscuits capturing 1% of the market in its 1st quarter.
• Launched product format renovation for Britannia GoodDay, a leader brand in the cookie category, to differentiate it from the me-too competition in the market.
• Re-launched Britannia NutriChoice with a post-Covid focus on healthy snacking, driven by qualitative and quantitative research leading to an increase in brand saliency.
• Collaborated with partners to successfully launch integrated AI powered chatbot campaign for NutriChoice Diabetic Campaign.
• With Tata Tetley Green Tea, worked on strategy for redefining the existing narrative of weight loss for the category to celebrating fitness for all shapes and sizes.

Account Director

Oct 2016- June 2019

• Worked with the team to launch the first campaign for the iconic brand, Johnnie Walker, ‘Keep Walking India’ in a dark market for Diageo India Marketing team.
• With Black & White whiskey becoming the fastest growing the brand under Diageo India’s umbrella, we launched the campaign ‘Black & White Getogethers’ after neuralink research on the ad animatics before execution.

Deputy Brand Manager

Mar 2015- Mar 2016

• Launched the first women-centric multispecialty hospital in Bangalore with the central marketing team by working on the marketing plan for the launch based on the budget.
• Collaborated and worked with PR, Events and Ad agencies for different aspects of launch campaign.
• Planned the marketing plan for the year based on footfall numbers in each department and the customer trends for each quarter.

Account Supervisor

May 2013 - Feb 2015

• Led business and strategic discussions with center heads, marketing teams for 5 centers under Fortis Hospitals. 
• Handled B2B communication for Dell Technologies Cloud and created relevant regional customer-based communication for Muthoot Finance.

Brand Services Manager

Dec 2011 - April 2013

• Launched the path-breaking BharatBenz brand, from the house of Daimler, in the commercial trucks category in India. It changed the category dynamics and became the leading brand by breaking the record of legacy brands in a year.
• Led and organized extensive qualitative consumer research for understanding the market for commercial trucks and the target audience for the strategy and comms for the launch of BharatBenz.
• Worked on print campaigns for Reynolds Pens and B2B communication for SaintGobain India. 

Brand Executive

May 2009 - Nov 2011

• Led campaign planning for ColorPlus, a leading apparel brand in India. Planned campaign presentations, shoots and release for every 3 months for the brand.
• Handled the regional adaptation and representation for Schwarzkopf India’s Global campaign theme based on international brand guidelines.

Masters In Mass Communications - Madras Christian College, Chennai, India