Marketing Director
Send a job offer directly to this candidate
I am a self- motivated and progress-driven individual with a bachelor of science in business and a computer science certificate from the
Lebanese American University. With more than 14 years of experience in marketing.
In my last position as a Business Development Manager at Eastline
Digital, I was in charge of building & maintaining relationships with my clients. I had the ability to acquire and handle more than 25 clients' base and was able with my amazing team to oversee and enhance their online assets.
These assets ranged from E-commerce, Social Media Management,
Search Engine Optimization and Marketing.Manage and optimize all ecommerce marketing and promotional campaigns to efficiently drive consumer acquisition and retention, from strategy and planning to execution. Ranging from analytic KPIs (e.g. Google analytics to track revenue performance of existing campaigns, manage PPC campaign budget, keep current with SEM trend traffic, Landing page optimization &
A/B testing), to create and execute sophisticated targeting and segmentation to improve the cost-effectiveness of consumer acquisition rate and to increase consumer lifetime value. As well as ensuring that the experience is on-brand and aligned with the marketing strategy.
After conducting the VISA Sponsorship Campaign for the FIFA 2010
World Cup of the MENA region and managing the portfolio of various sub brands under Jotun Paints & EMAAR Hospitality as an account executive in Grey Dubai i was able to advance and become an account manager in S-Cube. Moreover, I had a taste of the Sales world, as I negotiated several contracts with many reputable companies and maximized their profit while conducting an efficient relationship strategy with clients and succeeding in fulfilling their needs and requirements.
Aside from my work experience, I was also an active political member,
responsible for leading campaigns and influencing social change. I have built connections among groups and communities and disseminated information on specific issues to create a clear path for those willing to join our party. I then, was responsible for the electoral campaign of the parliament member Anis Nassar which led me to acquire the efficient skills for me to be his chief of staff.
I have recently invested a pertinent amount of my time in this work and this experience was my first taste into politics, and it surely pushed me furthermore towards it.
All of these past experiences have allowed me to strengthen my abilities in preparation of scope of work, a variety of online marketing strategies,
developing and maintaining long-term relationships with accounts etc. In addition, I have acquired the ability to communicate orally and in writing,
mobilizing resources and maximizing their effect, and the ability to build robust relationships with donors. Furthermore, I am punctual and dependable, being someone who you can count on to show up and get the job done. I never shirk my responsibilities, and I am always ready to step up and help my co-workers.
I would greatly appreciate your review of my enclosed resume and outlined credentials. I believe that I can be a valuable addition to the team and your business goals.
I am available for any further clarifications and references should you require them.
May 2018-May 2021
Lebanese parliament member Anis Nassar
Beirut, Lebanon
*Assist the MP with his constituency work. Liaise with relevant role-players in the constituency and other political structures.
*Follow up, monitor and resolve requests received from the constituency.
*Ensure that events in the parliament are monitored to identify matters that have a bearing on the MP's district.
*Deal with Parliamentary and Cabinet matters as the need arises.
*Manage and develop the strategic and operational plans along with special projects as required by the MP.
*Manage the human resources and budgeting in the office, ensuring that the necessary personnel are recruited, trained and retained.
May 2017-May 2018
Campaign Manager and Political Fundraiser
Beirut, Lebanon
*Created campaign and fundraising plan in alignment with campaign goals.
*Managed the volunteer outreach program.
*Prepared weekly briefs about the status of the campaign.
*Scheduled events and meetings for the candidate and staff.
*Maintained and consulted on Social media content, email blasts and letters for press.
*Researched about the opponents, policies and past political campaigns and wrote briefs.
May 2012-May 2017
*Oversee and manage complex digital and social media programs and productions, from planning to development to execution to evaluation.
*Support Digital leadership and account teams to infuse existing work and initiate new and innovative digital and social work on time & on budget.
*Manage projects and develop strategic creative solutions for clients.
*Manage internal and external communication and expectations to ensure that work is delivered on time, on budget, and is always of excellent quality.
*Recommend and implement new ideas and innovations to improve and manage all digital channels owned by Eastline
Digital.
*Lead client workshops - customer journey, brainstorming, program development and tactical prioritization sessions.
*Develop strategies involving front-end and back-end development. Set project timelines and milestones.
February 2010-March 2012
Beirut, Lebanon
*Tasked with researching and developing different marketing opportunities and implementing new sales plans.
*Managed both marketing and sales staff.
*Worked closely with other managers to ensure company runs smoothly.
*Generated sales among client accounts, including upsetting and cross-selling.
*Operated as the lead point of contact for any and all matters specific to the accounts.
*Developed and maintains long-term relationships with accounts.
*Oversaw customer account management, including negotiating contracts and agreements to maximize profit.
December 2007-December 2009
Dubai, United Arab Emirates
*Conducted a 360-degree campaign covering the pre-DSF & post DSF activities, collaterals and communications for the
CEMEA region - Dubai
2004-2006
BS
BS in Business Studies - Marketing
Byblos, Lebanon
Business Development Sales Manager Sales Plans Account Executive Account Management
Human Resources Budget Budgeting Contracts Fundraising Marketing Branding Product Launch
Arabic - Fluent
English - Fluent
French - Beginner
I am authorized to work in the following countries:
Bachelor of science degree in marketing and advertising.
